The website can be compared to a magazine and a storefront at the same time. It is a platform that allows your visitors to see your organisation in the virtual space so that they can generate a perception of your brand. It is a tool that every business needs.
Companies that have websites, but see no need of them because they aren't getting the desired results are not utilising their site in the most effective way. Anyone struggling with their websites need to consider how it looks and functions.