PPC ESSEX

PAY PER CLICK SERVICES

PPC, or pay-per-click advertising, is an online form of marketing where advertisers pay each time a user clicks on one of their adverts. This essentially means the business running the ad are only charge money if someone clicks on their advertisement.

The most common form of PPC advertising is the paid search ads. These are the adverts that appear at the top of a search engines search results, often above the organically generated results. Other types of PPC advertising include display advertising and social media advertising.

PPC is excellent for businesses that are looking for an instant ROI from their marketing campaign. The software the ads are managed on allows the business to analyse their marketing spend and the amount of clicks and conversion they subsequently received.

GOOGLE ADS

Google Ads is an online advertising platform developed by Google, where advertisers bid to display adverts, service offerings, or product listings.

It can place ads both in the results of the Google search engine and on non-search websites, mobile apps, and videos.

Google Ads is the most commonly used platform to manage a PPC advertising campaign. Due to Googles sheer popularity as a search engine, it allows a business to reach a large audience within their targetted niche.

DISPLAY ADVERTISING

Display advertising shows your adverts across all Google partner websites, all over the internet. It is not limited to be displayed in the Google search results. 

Targeting for display advertising differs slightly from search advertising, in that you can target specific types of people to see your adverts.

You can select your specific target market, or select users that have visited similar websites in the past, or select relevant high traffic websites within your niche.

Display as usually use both image and text within the ads which helps create brand awareness for your company all across the web in an engaging and visual format.