We understand that in some cases it is essential for a business to see an instant return on the money they have invested into their marketing campaign. PPC, or pay-per-click advertising, is an excellent method of marketing for businesses looking for just this.
We have been helping our Essex based clients generate leads through PPC advertising by developing their PPC strategy and managing their campaign.
We ensure our clients are targetting the right keywords to drive the correct traffic to their conversion page.
PPC, or pay-per-click advertising, is an online form of marketing where advertisers pay each time a user clicks on one of their adverts. This essentially means the business running the ad are only charge money if someone clicks on their advertisement.
The most common form of PPC advertising is the paid search ads. These are the adverts that appear at the top of a search engines search results, often above the organically generated results. Other types of PPC advertising include display advertising and social media advertising.
PPC is excellent for businesses that are looking for an instant ROI from their marketing campaign. The software the ads are managed on allows the business to analyse their marketing spend and the amount of clicks and conversion they subsequently received.
The most important part of any PPC campaign is the strategy. A PPC strategy allows a business to create a targetted campaign that reaches the right audience to ensure they are generating leads that have a high chance of converting.
A pay-per-click strategy includes identifying the correct paid advertising platform, identifying the style of ad you are interested in, performing keyword research with your niche and identifying negative keywords, performing competitor research, identifying how you would like to convert visitors from your advertisement and creating SMART goals to identify what a successful campaign looks like.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display adverts, service offerings, or product listings.
It can place ads both in the results of the Google search engine and on non-search websites, mobile apps, and videos.
Google Ads is the most commonly used platform to manage a PPC advertising campaign. Due to Googles sheer popularity as a search engine, it allows a business to reach a large audience within their targetted niche.
The most common form of search advertising can be seen at the top and bottom of the search engine results. On search engines such as Google or Bing, before you see the organic listing for your query, you see a brief advertisement describing a product or service advertisement.
These search results will have a small 'ad' next to their result.
Search advertisement reply on correct keyword selection and persuasive ad copy to convince a user that your product or service will fulfil their needs.
Display advertising shows your adverts across all Google partner websites, all over the internet. It is not limited to be displayed in the Google search results.
Targeting for display advertising differs slightly from search advertising, in that you can target specific types of people to see your adverts.
You can select your specific target market, or select users that have visited similar websites in the past, or select relevant high traffic websites within your niche.
Display as usually use both image and text within the ads which helps create brand awareness for your company all across the web in an engaging and visual format.
Social advertising allows you to place PPC adverts on your selected social media channel.
Social advertising benefits a business by allowing them to reach a targetted demographic through their newsfeed or social hangouts.
By creating ads on popular social platforms such as Facebook, Twitter and LinkedIn you can increase your brand awareness in an environment that promotes social sharing.
We understand that growth and profitability are important factors for any business to be successful. That is why we dedicate our time to helping you achieve your short- and long-term goals. Check out below why we are different from our competitors: