INBOUND MARKETING AGENCY ESSEX

BRANDING

We understand that branding is not just a company logo. It is a collection of marketing techniques in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. These techniques include customer service, promotional merchandise, reputation, and logo. All these elements work together to create one unique and (hopefully) attention-grabbing professional profile.

Through successful branding your customer can identify your product and distinguish it from your competitor’s products and services. It is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.

SEARCH ENGINE OPTIMISATION

Search Engine Optimisation, or SEO for short, is a collection of digital practices that help your website become a lead generating machine. 

Search Engine Optimisation focuses its efforts on optimising your website to allow it to rank higher up in organic search engine results, therefore improving the traffic to your website. 

SEO also focuses on improving the overall user experience across your website, meaning the visitors to your webpages are left delighted and eager for more. 

PAY PER CLICK

PPC, or pay-per-click advertising, is an online form of marketing where advertisers pay each time a user clicks on one of their adverts. This essentially means the business running the ad are only charge money if someone clicks on their advertisement.

The most common form of PPC advertising is the paid search ads. These are the adverts that appear at the top of a search engines search results, often above the organically generated results. Other types of PPC advertising include display advertising and social media advertising.

PPC is excellent for businesses that are looking for an instant ROI from their marketing campaign. The software the ads are managed on allows the business to analyse their marketing spend and the amount of clicks and conversion they subsequently received.