Format is usually discarded as if it isn’t important for creating a successful blog. That’s false. Put time and effort into it. Format is just as important as content. Confused why format is so important? Here are 3 important reasons why:
1. The reader will find it easier to understand
Why do you write blogs? You want to inform and interest your customers. Having a repetitive and organised format will give structure to the content and make it easier for your customers to read. It is important that your blogs are summarised, create headings. It will save time for your reader and avoid confusion.
2. Important aspects can be emphasised
It can be beneficial to enlarge the size of your headings and titles to summarise what you are about to talk about, simplify your information by creating facts and steps. This will make your most important aspects stand out. Write your blog, create your format. Simplifying and highlighting aspects of your blog will make your information interesting. By doing this, the reader will know what to expect and whether to read on. Who would want to read something if they aren’t going to gain anything from it?
3. Your business will look professional
If your blogs have a consistent format throughout all of your blogs, it shows that you have put more time into the way it looks. If your customers think you put time into the appearance of your business, it will make it look well established and of a high standard. Have you ever seen a poor standard website for a high end business? You want to look professional like this. Making simple changes will make a big difference to your overall reputation.
As you can gather, appearance is key. Your reputation is on the line, you want your customers to come back and read more of your blogs. An organised and exciting format will enable this. The more effort you put into your format, the more effort they think you will put into them. Create what you would want to see as a reader.