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What is content marketing? 

Content marketing is a strategic marketing and business process, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.


So that’s what content marketing is, but why is it so important?


Content marketing has been around for many years and is not a new concept. It’s so important to promote your content as if done correctly, it can lead you to create a relationship with your audience- creating trust between you and the customer. Content is the message that your content marketing strategy delivers.


You have to remember that without content you wouldn’t have anything to deliver to your audience so this is why it’s vital that you have some kind of content to deliver to the audience.                                                                       


There is one thing that you don’t want to get mixed up with and that’s the difference between inbound marketing and content marketing. This is because they are very similar to each other as they both focus on…


  • Empowering their potential customers

  • Building a lasting relationship with their audience

  • Creating valuable content that entertains and educates people

Blogging is the foundation to content marketing, blogging has become very common and is highly used by a large audience as they can be used for free. However blogs are just the shorter version of content. There are other things that content can be; for example videos, eBooks and emails.


Content marketing must be a key part of every company’s digital strategy. Content marketing is effective as you always have an “always–on” relationship with customers. This means that you end up engaging with them every day even if they aren’t in the market for purchase they will still end up seeing your content.

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