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RESOURCES > On-Page and Off-Page SEO: What you need to know

On-Page and Off-Page SEO: What you need to know

What is an SEO Company?

When thinking about “what is an SEO Company” it can simply be defined as a company with a goal of maximising search engine optimization to drive traffic and improve how highly ranked your website is on search engines. Most people only click the top 3 search results, so it is important for your business to get as highly ranked as possible.

A higher ranking will also mean greater exposure because when a website ranks in the top positions, it gets more links, more visits and more social media mentions. 

What is a SEO company - SEO

What is On-Page SEO?

On-page SEO is what you do directly on your own website and individual pages to help improve the traffic. For your search ranking to improve, on-page SEO needs to be constant. This is done by using keywords in headings, page titles, domain names and Alt titles on images. Search engines “crawl” through blogs looking for keywords when a search is conducted, and the websites with the highest use of those keywords plus the highest rating will be displayed on the first page. 

There are seven elements that you should work on to be able to create a blog that will rank well in search engines. These are the following: 

  • Keywords
  • Descriptions
  • Title tags
  • H1 tags
  • H2, H3, H4 tags
  • Keyword density
  • Keyword placement

 

What is Off-Page SEO?

After optimizing your page for SEO, you should apply off-page SEO techniques. Off-page SEO is done on an external website which focuses on promoting your website on the internet. This aspect of SEO is primarily done by inbound links from other websites to your site which builds the trust of search engines.

Other ways of conducting off-page SEO is done by uploading your business information onto Googles My Business and other directories which improves the amount of links a website gets, and marketing the company/brand on social media including links to the website which builds reputation, shares and likes. Another way to drive awareness and referral traffic to your site through off-page SEO is guest blogging on other websites. Off-page SEO gives search engines a good indication on how people perceive the website. 

on-page and Off-page SEO

Frequently Asked Questions About On-Page and Off-Page SEO

Below are some frequently asked questions and answers when it comes to On-page and Off-page SEO.

 

What is ON-Page and Off-PAGE SEO trying to achieve?

On-Page SEO is trying to create an environment on your website that is optimised for specific keywords within your niche. It also focuses on creating the best possible user experience for a customer, this includes readability, load time and other factors. 

Off-page SEO is trying to create the impression that your website is trustworthy and a worthy source of information when a search engine in crawling for results from a search query. 

 

How long will the results take?

Unfortunately both of the techniques are processes that require some persistent and will not necessarily produce quick results. 

Due to the nature of on-page SEO it takes around 3-6 months before your content in properly seen as an industry leader by the search engine. This is also due to the fact that you need to produce a lot of content around similar subjects. 

Off-page SEO also takes time as you need to acquire backlinks from external sources. Similar to on-page SEO these links then need time for the search engine to update your site page authority. 

 

How Will ON-Page and Off-Page SEO help?

On-page and off-page will help your company as utilising both of the techniques creates and balanced, optimised website that is likely to be loved by google. Creating a site that is unlikely to be penalised means that you will have more authority when google is crawling for results from a search query. 

Creating a situation where you are increasing the chances of appearing at the top of the search query is brilliant as it helps increase traffic and subsequently conversions.

 

We have created a digital marketing resource page, why not check it out? It is about all things digital marketing and inbound marketing. We have listed informational blogs about inbound marketing methodology, SEO, content creation and social media management. 

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