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The Importance Of Email Marketing In 2021

Over the years, more and more people have doubted the power of email marketing especially as you can market on various different social media platforms. Even though social media marketing has become increasingly popular in recent years, email marketing is still the no1 way to market for your business. 

We have created a list of reasons as to why in 2021 you need to be email marketing and how it can help your business. 

Almost Everyone Uses It

With 3.9 billion active users as of 2019, email is one of the biggest ways of communication on a global scale. With roughly 1 billion users on Instagram and 2.85 billion on Facebook, email is by far the most used platform.

Think about it, whenever you apply for an app or sign up for something 9 times out of 10 you will be asked for your email address. This is because it is the one form of communication that almost everyone uses.

So if so many people are using it, why wouldn’t you use it as a form of marketing? 

Keeping Contact With Your Audience

Once your audience has signed up to be on your email marketing list, they should see your emails in their inbox on a daily basis. People tend to check their emails at least once a day, therefore by sending daily emails, you have a higher chance of the recipient opening, reading and potentially taking action from your email.

business-using-laptop-with-email-icon-email-inbox-electronic-communication-graphics-conceptYour audience will also feel more appreciated if you keep them up to date with any company news, deals or events. For example, if once a month a clothing business sends out a discount code via email, the recipients will look forward to receiving the email once a month and become loyal customers. This is why, for the benefit of your business and your customers, you need to be keeping contact via email.

Easy To Measure

Another great benefit from email marketing is just how easy it is to measure the metrics. 

There are loads of different softwares that you can use to measure the different metrics. Some of these different softwares include Right Inbox, Mailtrack and Hubspot but there are hundreds more. 

By using email metric tracking tools you will be able to track the open rates, bounce rates, delivery rates, click-through rates and unsubscribe rates. All of these metrics are extremely useful to know as you can use them to determine your target audience and know what content is being successful and what content should be changed. Knowing the metrics is the key to successful email marketing.

Cheap Expenses 

One of the great benefits of email marketing is its low entry costs. Email marketing can be as cheap as  £0 per month or can be as much as £1000 per month depending on how much a company wants to spend on it. 

The fact that the price tag is so flexible is great as it allows almost any company big or small to market to their audience. 

Usually, it’s the email metric tracking tools that up the costs of email marketing as they tend to have a monthly subscription. However these tools are not needed to market, they just help you to exceed the most out of email marketing, but if you want to keep costs down, you do not need these tools.

Targeted Marketing

The great aspect of being able to use email marketing is that you can target messages out to specific groups of people that are in different stages of the buying cycle.

The four different stages of the buying cycle are:

  • The consideration stage
  • The research stage
  • The compare stage
  • The ready to purchase stage

By establishing who is in what group out of your recipients you can provide different mailing lists to send out to that person. For example, if a customer has something in their basket but has not purchased it yet, an “oops you forgot to checkout” type of email is perfect. This is because it specifically is targeting people at the ready to purchase stage and gives them that extra push to complete the transaction.

Now you are aware of just 5 of the benefits of email marketing, what are you waiting for? If you haven’t already, start your email marketing now as it will benefit your company in so many ways.

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