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Understanding B2B Vs B2C Marketing


Do I need an SEO Company to succeed in today's world?

With the ever growing need of having an online presence to succeed as a business. SEO has been a prominent technique that has been utilized by both small and large businesses for many years... This may have led you to ask... Do I need an SEO Company? Do I need an SEO Company? Let's answer the basics What is SEO? SEO stands for..


5 Steps to improve your organic search engine rankings

What does an SEO company do? An SEO Company sets up with the goal to improve your organic search engine rankings by assisting your marketing campaign, utilising methods that increase search position, therefore increasing organic traffic to your website from. Many local businesses who have a website, do not have the time to work..


3 Common SEO Mistakes That You May be making

Do you ever find your self asking - why is my not SEO working? With the constant evolution of SEO, it really is very easy to be left behind. Here are 3 common SEO mistakes that are easy to make, that you can hopefully now avoid. Check out the 3 Common SEO Mistakes... Mistake 1: You Aren't Using Words People Search For Make sure..


How To Optimise Images For Search Engines

Did you know a third of all searches performed in Google are for images, and that 12.5% of search engine results pages show image pack results. With this being the case it is vital you understand how to optimise images for search engines. When creating content, you need an image to bring the text to life and make the article..


SEO's Bestfriends That You Should Know About

You may have heard of ‘SEO’ but do you know what it is? SEO stands for Search Engine Optimisation, essentially this refers to methods that allow your website to appear on search results pages without paying to appear there (this is called organic results). It is essential you participate in optimising your website for search..


Google AdWords VS AdWords Express: What you need to know?

Google AdWords VS AdWords Express, Everything A Small Business Should Know   As a small business, it can be hard to determine what it is exactly you should be doing with your advertising. You may have heard the term search engine marketing and have researched it, resulting in stumbling across Google AdWords. For some, the process..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..