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Understanding B2B Vs B2C Marketing

E-commerce Websites: How To Minimise Cart Abandonment

On average, 68.63% of carts are abandoned before checkout. This is a scary figure for any e-commerce website as this is where the revenue resides, in the online transactions of new or repeat customers. Due to the figure being over half, it is important that you highlight the problem and implement a plan to resolve the issue as..

How SSL Certificates Can Affect Your Search Rank

Recently Google announced that switching your website over to the HTTPS protocol would give it a boost in ranking. Any opportunity to improve rank should be grasped with two hands as your search engine rank position is detrimental to a business and their website. First, it is important to know what SSL certificates are, and the..

Types Of SSL Certificates - Know The Difference

At this stage, you should know what SSL certificates are. If not, check out our post which clearly explains what SSL certificates are! Now that you know what they are, it is important to understand there are different types available, all providing individual kinds of internet security. The encryption level is the same for all..

What is a QR Code?

QR Codes, or sometimes known as Quick Response Codes, are quickly becoming a popular feature of technology. However, most people do not know what they are. Simply, a QR code is a two-dimensional barcode that can be read using smartphones or other devices which are enabled to read QR. This will then load a website, landing page,..

Why Mobile Optimised Websites See Huge Returns

Here we will look at the importance of mobile optimised websites otherwise known as website responsiveness, and understand why our company have begun building websites for mobiles since 21st April 2015.   What is a Mobile Optimised Website?   When a visitor to your website is using a smartphone to access your website, your..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..