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Understanding B2B Vs B2C Marketing

How to over come a Business Growth Slump

It can be found that a lot of businesses encounter a ‘slump’ at various times in the year. Although business may have been booming throughout the year, particular months can be a struggle for some. You will want to have continuous success rather than relying on peak times to get through the low times. Therefore, we have written..

'Do I Need A Marketing Agency?' 10 Top Questions To Ask

Before you meet with an agency, it's a good idea to come up with questions for them to make sure you're hiring the right team. With our experience, we have highlighted 10 vital questions you should be asking to ensure they are the right match for you.    1) What does marketing mean to you?   Find out what their thoughts on..

Agency VS In-house Marketing: Who Will Prevail?

The creative elements of a business are often assigned to the youngest member of the team as they know how to use some of the adobe products. This is the wrong way to think of marketing. It is a direct contributor to your sales figures, brand identity and future as a business, therefore should be taken seriously. In this week's..

5 Easy Marketing Methods You Have Never Leveraged Before

Time is precious, especially in the world of business. Everyone wants to put as little effort in as possible whilst receiving the best results, this is not an exception with marketing techniques. As the industry has developed it has become clear which methods are easy, quick to use and require minimum effort whilst benefiting the..

Small Business: Biggest Marketing Challenge + How To Resolve It

Businesses can face a range of issues that cause reason for concern. However, the most common that we see is the fact that they do not believe in their online presence. It can be hard to focus attention into a method of marketing that has minimal proof of gaining profit for the business but online marketing is a lot more than..

Startup Business: How To Build Your First Email Marketing List

Startup Business: How To Build Your First Email Marketing List   You have created your business, started marketing but you need a way to stay in contact with your customers directly. The best way to do this is through email marketing. Email marketing is the use of email to promote a product/service or brand, but it mostly aims to..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..