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Understanding B2B Vs B2C Marketing

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..

The Best Social Media Platforms For Your Business

Over the last few years, social media has taken the world by storm. With over 3.7 billion users across different platforms, there’s no wonder businesses are trying to grasp marketing for their business across social media platforms. Knowing where to start posting content can be hard as there are so many different platforms..

How To Save Money With Inbound Marketing

Marketing in 2021 can be a very confusing task as there are so many different types and strategies that you can take and it can be expensive. Inbound marketing is the modern way of marketing and if you are not already, you need to get on board as it not only will boost your business but it can save you money too, what more could..

What Is Customer Marketing And Why Should You Be Using It?

Do you ever find yourself asking, “What is customer marketing and why the heck should I be using it?” If you are not asking your self that question you may be missing out. Customer marketing is a tailored form of marketing that is brilliant in creating brand evangelists out of your current customers. Although converting a lead..

Inbound vs Outbound Marketing

Inbound vs outbound marketing, what is the best for your business? If you are within the marketing industry you are likely to have heard of both methodologies. However, what does inbound and outbound marketing actually mean and ho do they differ? Within this blog we explore both and look to make a summary on what may be best for..

Bang for Your Buck Marketing: How to Repurpose Webinar Content

So you have organised a fantastic webinar and it's full of great information and content. Below we will show you how to repurpose webinar content in various ways to continue to reap the benefits of your webinar. They tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event - all that work..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

MySQL vs. phpMyAdmin In Web Development

Ok, so there may be people out there in the web development sector wondering whether or not it would be easier to use the MySQL (SQL) workbench or phpMyAdmin (PMA) for the management of their database(s). This article is 100% opinionated and all falls down to personal preference and what you feel is more ergonomical.   User..