B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard. Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..
Over the last few years, social media has taken the world by storm. With over 3.7 billion users across different platforms, there’s no wonder businesses are trying to grasp marketing for their business across social media platforms. Knowing where to start posting content can be hard as there are so many different platforms..
Marketing in 2021 can be a very confusing task as there are so many different types and strategies that you can take and it can be expensive. Inbound marketing is the modern way of marketing and if you are not already, you need to get on board as it not only will boost your business but it can save you money too, what more could..
Do you ever find yourself asking, “What is customer marketing and why the heck should I be using it?” If you are not asking your self that question you may be missing out. Customer marketing is a tailored form of marketing that is brilliant in creating brand evangelists out of your current customers. Although converting a lead..
Inbound vs outbound marketing, what is the best for your business? If you are within the marketing industry you are likely to have heard of both methodologies. However, what does inbound and outbound marketing actually mean and ho do they differ? Within this blog we explore both and look to make a summary on what may be best for..
So you have organised a fantastic webinar and it's full of great information and content. Below we will show you how to repurpose webinar content in various ways to continue to reap the benefits of your webinar. They tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event - all that work..
In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..
If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..
We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..
The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..
Ok, so there may be people out there in the web development sector wondering whether or not it would be easier to use the MySQL (SQL) workbench or phpMyAdmin (PMA) for the management of their database(s). This article is 100% opinionated and all falls down to personal preference and what you feel is more ergonomical. User..