Time is precious, especially in the world of business. Everyone wants to put as little effort in as possible whilst receiving the best results, this is not an exception with marketing techniques. As the industry has developed it has become clear which methods are easy, quick to use and require minimum effort whilst benefiting the..
Many businesses will encounter problems along the way, but some problems are smaller than others allowing the company to resurface without issue. However, sometimes the problems are so detrimental that it causes the businesses to fail, therefore needing to close for good. With company survival rates being incredibly low for small..
It can be difficult to get your target audience to transition into customers, especially when you have little knowledge of conversion rates, conversion techniques and sales funnels. Regardless of the size of your business, an effective conversion process is essential in order to profit and grow. This blog aims to explain these..
Your business is all set up, but you need to ask yourself ‘who are my customers?’, this is vital information which will structure your marketing strategy and plans in order for them to be effective. Everything you do will be based on your audience, therefore correctly determining who they are should be the first step in your..
Previously, businesses had a system where a salesperson would manually enter data such as lead information, sales figures and website statistic. But, that is a thing of the past… introducing the CRM (Customer Relations Management). Although CRM’s are not new, some businesses have still not made the transition into using a CRM in..
In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..
We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..
The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..
If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..
B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard. Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..