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Understanding B2B Vs B2C Marketing

The Importance Of Email Marketing In 2021

Over the years, more and more people have doubted the power of email marketing especially as you can market on various different social media platforms. Even though social media marketing has become increasingly popular in recent years, email marketing is still the no1 way to market for your business.  We have created a list of..

How To Save Money With Inbound Marketing

Marketing in 2021 can be a very confusing task as there are so many different types and strategies that you can take and it can be expensive. Inbound marketing is the modern way of marketing and if you are not already, you need to get on board as it not only will boost your business but it can save you money too, what more could..

9 Ways To Deal With Difficult Customers

Unfortunately, difficult customers are a part of business. Whatever industry you work in, you will not be able to get away from them. Luckily, there are ways to deal with a difficult customer to reach a resolution that suits you and them without pulling all your hair out in the process. When dealing with difficult customers your..

The 3 Pillars of Inbound Marketing

Within this blog we look at the ‘3 Pillars of Inbound Marketing’ and the positive effects they can have on your business if executed correctly. Inbound marketing is all about gaining exposure within the digital world. Its core efforts focus on attracting prospects to a website through natural, organic means, rather than using..

Inbound vs Outbound Marketing

Inbound vs outbound marketing, what is the best for your business? If you are within the marketing industry you are likely to have heard of both methodologies. However, what does inbound and outbound marketing actually mean and ho do they differ? Within this blog we explore both and look to make a summary on what may be best for..

Inbound Marketing Examples

Included in this blog are inbound marketing examples around strategies and marketing techniques you can use within the inbound methodology. Inbound marketing is about providing solutions and openings that have a positive influence on people and your business. An inbound marketing strategy can include several channels and types of..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..