Do you ever find yourself asking, “What is customer marketing and why the heck should I be using it?” If you are not asking your self that question you may be missing out. Customer marketing is a tailored form of marketing that is brilliant in creating brand evangelists out of your current customers. Although converting a lead..
Time is precious, especially in the world of business. Everyone wants to put as little effort in as possible whilst receiving the best results, this is not an exception with marketing techniques. As the industry has developed it has become clear which methods are easy, quick to use and require minimum effort whilst benefiting the..
No matter the size of your business, you will need to market your product/service. Marketing techniques need to be included in your business strategy and plan in order to get customers, convert them into leads and increase sales figures. However, as a sole trader we do not expect you to have an extensive budget, therefore you..
Previously, businesses had a system where a salesperson would manually enter data such as lead information, sales figures and website statistic. But, that is a thing of the past… introducing the CRM (Customer Relations Management). Although CRM’s are not new, some businesses have still not made the transition into using a CRM in..
There are a variety of social media platforms out there, all having their own niche. These platform specific niches can be used and exploited by businesses to interact with their current customers, reach new customers and build a brand reputation- all very important in the business strategy. Did you know: The brain processes..
You may be wondering, what is GDD? GDD stands for Growth Driven Design. Growth Driven Design is a process for the re-design of websites with the aim to take away the risks that come with traditional web design, shortening time of launch and providing continuous improvement to the site. Here are 3 reasons why you should switch..
In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..
We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..
The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..
If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..
B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard. Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..