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Understanding B2B Vs B2C Marketing

The Best Upselling Tips And Tricks For Any E-commerce Business

The Best Upselling Tips And Tricks For Any E-commerce Business   It is best said that it is much easier to sell to someone who has already purchased from your company, rather than nurturing a brand new lead. As well as being easier, it is also a lot cheaper- something all e-commerce businesses want to hear, ‘save money’

The Different Types Of Upselling For E-commerce Businesses

The Different Types Of Upselling For E-commerce Businesses   Before you start upselling, you need to know that there are a variety of techniques to choose from. It will depend on your goals, expectations and desires as to what technique is best for you, therefore carefully consider what you think is best for your sales before..

E-commerce Websites: How To Minimise Cart Abandonment

On average, 68.63% of carts are abandoned before checkout. This is a scary figure for any e-commerce website as this is where the revenue resides, in the online transactions of new or repeat customers. Due to the figure being over half, it is important that you highlight the problem and implement a plan to resolve the issue as..

7 Key Elements For Your E-Commerce Website

The world of e-commerce is ever growing, therefore if you have an e-commerce website it is essential you are utilising every key element you can on your site. On average, users spend more than 20 hours per week on the internet, but with over 12 million e-commerce websites it can be hard to get your site to the top of search..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..