No one would set out on a long road trip without a sense of the destination they were headed towards, when creating content it is no different. Creating a digital content strategy helps keep you on track. A content plan serves as a roadmap, guiding you through every step of your content creation journey. Ensuring you are staying..
In today's world content is everywhere, and we consume more of it every day. It is key to engage with your audience, driving website traffic, and helping buyers with purchase decisions. That is why, with you in mind, we have created a content promotion checklist to make sure you are maximising your contents potential. When it..
In order for a blog to thrive, it is important that there is a loyal audience reading your posts week in and week out. With over 2 million blogs being published daily, creating this audience is unfortunately a difficult challenge. With this being the case, we have created a list of 8 must do's you should do when you are building..
A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. “Blogs have been rated as the 5th most trustworthy source for gathering online information.” Below, we explore what the benefits of using a blog really are and how they can..
Photo by Noah Buscher It takes a lot of time and effort to create great content. On top of this we are getting more content hungry. A 2018 survey by Deloitte into digital media trends found that 91% of Gen Z, 86 % of millennials, and 80 % of Gen X binge consume content. How can you can you keep up the voracious appetite for..
Many of the problems content marketers like us face on a day-to-day basis are with the actual content we produce. The competition for content creation has never been higher: two million pieces of content are published daily, 60% of marketers create something daily and trillions of emails are being sent annually. So here are some..
In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..
We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..
The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..
If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..
B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard. Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..