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Understanding B2B Vs B2C Marketing

Creating Your Brand Strategy

When starting a new business or even if your business is getting on a bit, there are 3 documents that no business owner should be without. The Business Plan is the first, then a Marketing Plan and last, but no means least is the Brand Strategy for the business. Your company branding sometimes falls under the Marketing Plan, but..

Is Your Company Branding Working? 

We aren’t born with a good reputation, it’s something we earn over time. And the same rings true for your business. Your company branding isn’t necessarily just a logo and a product of your marketing efforts. It goes deeper than that. It is based on how your potential clients, clients, customers and raving fans feel about you...

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

MySQL vs. phpMyAdmin In Web Development

Ok, so there may be people out there in the web development sector wondering whether or not it would be easier to use the MySQL (SQL) workbench or phpMyAdmin (PMA) for the management of their database(s). This article is 100% opinionated and all falls down to personal preference and what you feel is more ergonomical.   User..