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Understanding B2B Vs B2C Marketing

High Bounce Rate? Stop Customer’s From Leaving Your Site

If you are struggling to gain leads or make sales, it may be because you have a high bounce rate. A bounce rate is when someone opens a single page on your website, then exits quickly without doing anything on the page, e.g. clicks, navigates to another page, interacts with the content etc. It is your main pages such as your..

How To Build A Brand For Your Business Using Branding Tools

Brand identity is VERY important for your business. Not only does it help achieve business objectives, build customer relationships and become an industry leader, it directly affects sales. Without a well-built brand, your business will not grow. Therefore, utilising branding methods is essential is your marketing plan and..

Instagram: Is It Worth My Business’ Time?

There are a variety of social media platforms out there, all having their own niche. These platform specific niches can be used and exploited by businesses to interact with their current customers, reach new customers and build a brand reputation- all very important in the business strategy. Did you know: The brain processes..

What A Strong Logo Could Mean For Your Business

Any one of a million marketing companies can design a logo that looks “pretty ”, but are they capable of creating one that looks “pretty cool” by incorporating well-researched imagery that helps your organisation strategically communicate to a target audience? Take a moment to consider some of the most renowned logos around...

How To Keep Your Brand Consistent

You’ve spent a lot of time and money creating the perfect message, logo, website and marketing materials for your brand. You’ve gone back and forth with the designer to get your logo spaced out just right and worked with the content creator to find an impactful and cohesive tagline and brand message. However, none of this will..

Why You Should Have Company Branding

Every business has a brand even if it doesn’t act like it. The brand is reflected by the look, feel and tone of voice of your website and marketing collateral. It can also be reflected in the way your staff communicate and deal with customers.Brand standards are a set of guidelines that provides the colours, graphics, logo specs..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..