Facebook was one of the first social media networks to truly captivate the world with over one billion active users. The sheer number of users widely outshines any other social media network meaning there are endless Social Media Marketing benefits to be taken advantage of.
When comparing to other social media site, Instagram has over 800 million, Twitter has over 319 million, Snapchat has over 150 million and LinkedIn has over 467 million - clear evidence of Facebook's authority in the world of social media.
In this post, we have collated 6 of the most prominent Social Media Marketing benefits of having a business Facebook page, keep reading to find out.
Social Media Marketing benefits...
#1: Increased exposure to current, potential, and future customers
As explained above, the sheer number of users who are active on the platform means there is so much room to expose and appeal to visitors regardless of whether they are your target audience or not. The ability to be so widely shown means it should be on your marketing strategy’s agenda… and it's free!
#2: Increase the number of leads you take
Social media platforms are a great way to build a brand, engage with customers and generally be an informal space for users to enjoy. However, do not judge a book by its cover. The social media network means they are an amazing space to market to customers subliminally. For example, competitions, giveaways, offers and links to the newsletter- are always to gain more leads for your business to pursue.
#3: Small effect on the marketing budget
As previously said, making a business profile on FB costs around… £0! However, you can put the budget into your page by boosting posts, this means your posts will be shown to a lot more people than those who like your page. An ad on FB is relatively cheap in comparison to traditional print, radio or TV ads and are also 1,000x more targeted- a great choice to get your business seen.
#4: Analytics is vital to your marketing efforts
Facebook has a built-in insights tool which will provide necessary information for you to analyse your performance on the platform and how users are engaging with you. Even though you can see the insights on a business page, it does not mean it will be full of tech talk, all the options are clearly explained so that anyone can understand the functions.
Here are some examples of what you can see on the insights page:
- Page views
- Post engagement
- Page likes
- Promoted content performance
#5: Build or add on to your branding
Branding is essential for companies to grow. Branding by definition is “Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” The keywords of this statement are 'attract' and 'loyal'- customers want a brand which is trustworthy and whom they want to be loyal to. Repeat customers are the goal for any business, social media can help with this. If you are seen to consistently post, provide valuable content, respond to users, and remain active you are already constructing a trustworthy organisation.
#6: Increases your web traffic
Web traffic is an important area to focus on. The website is the main hub of persuasive information which has the goal of converting visitors into leads, then leads into customers. Due to nearly everyone using social media, on average spending 2 hours a day on there, providing posts with a direct link to your site can be highly beneficial in making that traffic score rise. The profile itself will also have a link to your website, if you are providing enough valuable and convincing content, your followers will soon want to venture onto your site.