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Understanding B2B Vs B2C Marketing

How To Save Money With Inbound Marketing

Marketing in 2021 can be a very confusing task as there are so many different types and strategies that you can take and it can be expensive. Inbound marketing is the modern way of marketing and if you are not already, you need to get on board as it not only will boost your business but it can save you money too, what more could..

How To Create An Aesthetically Pleasing Feed For Your Instagram!

Instagram has 1 billion monthly users, so there's no wonder creating content that is original and unique can be hard with so much competition. When scrolling down your feed you may ask yourself how do I create content that is aesthetically pleasing as we see on so many accounts? Well here is a list of tips and tricks that will..

Generating Blog Post Ideas For Your Business

Small to medium-sized businesses can benefit greatly by creating and high-quality blog post on a regular schedule. Unfortunately, a lot of small-to-medium-sized businesses struggle when it comes to generating blog post ideas that they feel will add value to their target market. Within this blog we explore how you can effectively..

7 Easy B2C Email Marketing Best Practices You Should Implement

In today’s world there are 3.9 billion daily email users. Yes, that many! With such a large audience using email, it is no wonder that marketers are finding success through their B2C marketing efforts. In fact, 59% of respondents say marketing emails influence their purchase decisions. Because of this, we decided to list 7 easy..

How To Gain Instagram Followers Organically For Your Business Page

In 2020, approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform. With so many people following a business account, can you risk not tapping into this audience for your business? In this blog we explore how to gain Instagram followers organically for your Instagram Business Page...

9 Ways To Deal With Difficult Customers

Unfortunately, difficult customers are a part of business. Whatever industry you work in, you will not be able to get away from them. Luckily, there are ways to deal with a difficult customer to reach a resolution that suits you and them without pulling all your hair out in the process. When dealing with difficult customers your..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..