Linkedin is a worldwide business network that can be used to make connections with other
professionals, find new job opportunities and develop your knowledge on thousands of different career choices.
Organically growing your audience on LinkedIn can be a confusing task, especially when you have no idea of what will help boost your engagement. Therefore, we have created a list of 7 stages to help you generate the best results possible for your account.
1) Set Your Goals
Before you start to try and grow your audience and increase engagement, it is essential to know your goals and targets for your content.
Know your target audience and plan your content based on that niche. Create a goal for your desired engagement and then keep up to date with the analytics so you can track your progress.
You want to set reachable goals. Eventually, as you overcome each engagement target you'll see development within your account and will be able to track your progress over time. Every stage you overcome is another step towards your vision for your account.
2) Inspire Your Audience
Referring back to the last point, knowing what your audience wants to see from your content is extremely important as they are your source of engagement.
So to keep them engaged you want to ensure you are inspiring them to want to keep updated with your page. Delivering value to your audience is what you should be focused on, making sure they are having positive reactions to your content.
Posting a motivational quote, for example, is the perfect way to inspire your audience and motivate them, allowing readers to create positive opinions regarding your content.
3) Maintain A Consistent Posting Schedule
Knowing when your audience is most active on the app will be a huge benefit to your engagement on your posts.
At first, creating your time plan for posts may be a little hard to navigate, but trial and error will always suffice. Studies state that the best times to post are from 7 - 8 am and 5 - 6 pm however, by tracking which posts have received the highest engagement on your own profile, you should be able to gauge what time frame is most successful for you.
Once you have decided on your posting schedule it is important you stick to it, keeping a consistent time frame when posting will allow your audience to be aware of when you will be posting content, maximising your amount of engagement.
4) Start Using Hashtags
Hashtags are a way for audiences to search a certain topic and find useful information based on the chosen topic. Therefore by using hashtags you have a wider chance of generating SEO (search engine optimisation,) making your page more accessible for viewers.
Keep all hashtags you use relevant to your content. People are more likely to remember your page if the information linked to the hashtag is informative and useful. You want everyone who comes across your page to feel as if they have gained something from your content, therefore keeping all hashtags based on the content you produce should help traffic engagement to your page.
5) Engage With Your Audience
In order to receive the engagement you desire, you need to engage with your audience.
Read and respond to any comments/feedback on your content. Honouring the “social” aspect of social media will help your audience trust your content and want to actively engage with your profile.
Asking your audience questions and then giving feedback will help you cater content for what your audience wants to see. Connecting with your audience is the key to having a successful LinkedIn profile. So don't neglect the comment section, keep responding and asking relevant questions, to help your audience gain from interacting with your content.
6) Change Up Your Posts
Ideally, to maximise your engagement you will be posting every day, however, if all your posts are similar this can be repetitive for viewers and they could get bored of seeing the same content.
This is why posting different types of content is more efficient for your page. Keep interchanging the content you upload, for example, if your posts are always just text, this could get repetitive for viewers, therefore uploading a video once in a while, will grasp your viewer’s attention.
Keeping up to date with the current trends and then incorporating them into your posts, can be a great way to keep your viewers engaged. You want to keep your posts relevant to your audiences so keep this in mind when planning your content.
7) Keep Updated With Your Analytics
Keeping updated with the insights of your page is the key to knowing just how successful your content is doing.
Use your analytics to find out data on your demographic, engagement and what your viewers want to see. By analysing your data, you will be able to adjust your content to what your results suggest your audience prefers.
By adjusting your content based on the analytics, you are creating a better path for your account to grow. You'll learn what needs to be changed within your posts, ultimately improving them for the better.
Take advantage of these 7 steps when trying to grow your LinkedIn account. Each step has a different benefit for your content and audience. Putting in effort and adapting your content based on your data is the key to organically growing your account. It won't be a quick process however with the help of these stages, you'll have a kickstart to creating a thriving business network for your LinkedIn account!