In this blog post we will be helping you with the early steps of a video marketing campaign, including how to produce things like how-to’s, customer features, valuable content, news, product updates, event previews to be presented via webinars, email and social media.
YouTube is currently the number two search engine after Google . Those who publish their videos to the site, benefit for many reasons. It drives SEO, allows you to show off your personality, simplifies sharing and commenting, and has a remarkable advertisement network.
There are many ways to measure your success. You can track video views, embeds and Google blended search results, to name a few.
Quality vs Quantity
Creating videos can be expensive. I recommend breaking videos into two categories:
1) Content that will change
2) Content that is long-time material
Don’t spend the money if it’s going to change. Invest in the content that can be re-used and will serve a purpose for a long time.
Always try to include video on landing pages, include CTAs (calls to action) during and at the end of videos, test everything, use a special tracking link and try and use video testimonials when possible.
I hope this has convinced you to begin video marketing today. Contact us on 01702 462667 to discuss your video marketing or email firstname.lastname@example.org.