Websites are a tool that we use to show web users and those who are interested what we are all about, and what we can offer them.
Therefore in a forever evolving and innovating market, website design needs to keep up with the pace to make sure it doesn't get left behind. If your website is ageing, Google can identify this too, which also impacts upon where your site will rank. However, do not fear!
There are 3 quick and easy ways that you can prevent your website from ageing, which will be detailed below:
1) Update Your Content
This may seem like a fairly obvious tip, but you would be surprised how many people look past this crucial practice. Web users can tell by one glance whether your website is up to date or not. If they are looking at your content that is dated from 2 years ago, and nothing has been updated or posted since, they will think that the website is not current or up to date, and this can negatively affect the credibility of your website.
Websites are not a 'one task and you're done' type job. Once they are created, they need consistent attention and updating to keep up with the evolving needs of customers. Track what they want and need, and make sure your website adapts to this. If you're unsure on what content your website should be including on your site, read our blog here.
Keywords are also a detrimental part of avoiding your website from ageing. In order to keep your website current, make sure your content is focused upon keywords that are fresh and new within the industry you work in. If your website includes content on in demand information, users will know that you keep on top of what is required and what can be offered.
3) Utilise Social Media & Social Sharing
Social media has boosted engagement and interaction with companies in recent years. This is why they can act as the key to keeping your website fresh in people's minds. If your website provides blogs, for example, publish them on your social media accounts, so that those who are following your company are aware that you have an active online presence. This can also help to direct more traffic onto your site, which allows you to gather more information about where your visitors are interested, and the pages they spend the most time on, which can aid you in deciding upon which content needs to be updated more often.
We hope that these three tips have helped you think about what you can do to stop your website from losing the test of time. If you have any more questions about how to improve your website, or would like one set up, give us a call on 01702 410663 or email us at firstname.lastname@example.org, and we will be happy to assist you!
Also, as our gift to you, you can download our free top tips to improving the user experience on your website below!