In order for a blog to thrive, it is important that there is a loyal audience reading your posts week in and week out. With over 2 million blogs being published daily, creating this audience is unfortunately a difficult challenge. With this being the case, we have created a list of 8 must do's you should do when you are building a blog audience.
Our 7 must-do’s When building a blog audience
1) Focus on One Topic
You should focus on one topic per blog post. Trying to cover lots of problems at once will result in a piece that is muddled and superficial or that is long and overwhelming for readers. One clear topic makes you easily findable by search engines scanning your blog to define the subject and attract more qualified traffic as the readers of the blog will be clicking through to find answer to the topic you specified.
When generating topic ideas consider the following:
- What do they want to know? - Are there any frequently asked questions? Take a look through your blog comments section or website and note the questions that come up time and again. What do your buyer personas need help with? - Are there any keywords your personas are searching with that link with your industry and products or service? If you can solve the problems they are researching, you’ll get found more often and rank higher in search engine results.
- What do you need to tell them? - What do you wish people knew about your industry? Are there any common misconceptions that you come across often? Writing about these will help to educate your audience. What are industry blogs, social media, and competitors talking about? – Are there any developments or news that will be interesting or important for your audience. Keep up with industry updates and trends and provide comprehensive commentary and guide to stay ahead of competitors.
2) Draw Your reader In
The title is the first thing your readers will see and it needs to capture their interest. Ask yourself if you would stop and read your blog based on its title. Your title should tell your audience exactly what they will gain from reading your blog post using a long tail keyword, this is a group of 3 or 4 keywords that specifies your topic area more closely than a keyword would, for example, blog post writing guide’ rather than simply ‘blog post’. Using a specific title allows your reader to know what to expect and what value they will gain from your content. But, remember to say it all in 50 to 60 characters, search engines will cut off anything titles longer than this.
3) Up your writing game
Make sure that you are writing in the most effective way possible. Your blog should delight, educate and entertain your reader, put yourself in the shoes of your buyer personas and create content that they want to see. The quickest way you can engage your reader is by showing you can cater for their needs and challenges.
You can also download language and writing tools to help improve your writing. Tools such as Grammarly check your writing and grammar meaning you know you are producing clear and concise content.
4) Be consistent
Create a content plan and stick to it to make sure you are writing consistently. Every piece of content that you create is an opportunity to attract new visitors or strengthen your relationship with your existing audience. Keeping up the pace and quality is important for both maintaining and growing your success.
A loyal audience love and respond well to consistent publish times helping identify your business as a source of entertainment and information within your niche.
5) Make formatting your friend
Your posts should be formatted to optimise for both your audience and search engines.
Your audience wants the best user experience as possible when they are visiting your blog. This involves using clear formatting with bulleted or numbered list and headings.
Search engines also prefer your content when it is formatted to be SEO friendly. This will help increase an audience by allowing you to increase your organic reach within your market.
6) Deliver the Best Content, Products or Services
Blogs are there to help inform and delight the audience that reads them. That is why it is important to promote the best content, products, or services that are relevant to your niche. Make sure that the information you are offering to your audience is worth their while.
When you are delivering the best content, products, or services it is likely your blogs will deliver more, relevant leads for your business.
7) Utilise social platforms
In the modern day and age social media is a powerful tool that has an outreach like no other. Utilising social media platforms will allow you to reach a larger audience than ever before.
Social media also allows you to connect with your audience on a daily basis, often in real time when it comes to replying to comments and reactions. This interaction helps create a strong, positive reputation around your brand and the products and services you offer.
8) Generate an email subscription sign up
Creating a loyal audience is difficult. By being consistent and posting in regular intervals you increase your chances of your audience returning. By generating an email subscription sign-up form you create a tool that gives you the opportunity to reach your audience whenever you produce new content.