A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Below, we explore what the benefits of using a blog really are and how they can benefit your business and brand.
Top 10 Benefits of using a Blog
1) Build your authority
The brands with the most authority in your niche are likely to performing the best. A blog will help increase authority for both your company and your personal reputation.
A website with high authority appears higher in search results and is likely to receive more links from external sources.
Possessing an excellent personal reputation means the views you publish hold more authority within your niche, increasing the chances of a reader believing what you say and sharing your content.
2) Increase your search ranking
Producing content for a blog benefits your marketing campaign in more than one way. When creating content, you can apply SEO techniques to help increase your search ranking on google. SEO techniques include: (link to blog)
- Keyword optimisation
- Technical SEO
- On-page SEO
- Off-page SEO
A higher search ranking means more traffic, and more traffic usually means more leads. It is important to ensure the right traffic is being achieved. Using targeted content strategy will attract the right audience.
3) Grow your network
Networking is a powerful tool for any individual or business. It can open many opportunities in a competitive business world. By regularly blogging you will have the chance to grow your professional and social network. The simple act of having your name against published content in your niche will allow you to achieve this.
Social networks including LinkedIn, Facebook, Instagram, and Twitter promote the sharing of content and the connection of like-minded individuals. By publishing content, you are saying to the world I am interested in this topic, connect with me.
You also do not need to wait for someone to reach out to you. Feel free to make the first step in connecting with others. Your profile will be backed up by your activity and blogs – why wouldn’t someone want to have you in their network?
4) Showcase your talents
If you are good at something, why would you not want to tell the world?
Showcasing your talents help open opportunities for you later in your career. Impress your manager or an external company by publishing quality content that constantly performs well.
Competition within business is fierce and it is important to display traits and abilities that set you aside from the pack. A strong content portfolio demonstrates your talent and ability to achieve targets and goals within marketing.
5) Stay informed in your niche
Staying up-to-date and relevant in your industry is vital if any individual wants to reach the top of their niche. Regularly publishing a blog will help you do exactly this.
By nature, a blog needs to be written in an informative manner. This also includes being factually correct and voicing interesting opinions around a given subject. To do this successfully a blogger must be informed.
Throughout the blogging process an individual will research, speak with colleagues, browse articles, and watch training videos. Each of these processes will enrich the bloggers' knowledge around a subject helping them develop their knowledge base.
6) Learn new skills
We should never stop learning new skills as learning is a way of bettering your self as an individual. This can be applied to both personal and professional lives.
A blog can help you learn in many ways. There are a few included below:
- Writing and language
- Research techniques
- Learn relevant topics
- Understand other perspective within your niche
- Trends and statistics in your niche
Use learning as a tool of staying relevant and changing with your niche as technologies and times progress.
7) Gain instant publicity
If you are not a marketing whizz, its can sometimes be difficult process creating and sticking to a marketing strategy. However, content creation is an easy method to gain instant publicity within your niche.
By creating quality content and sharing it on your website, social channels and to your current contacts, you can instantly reach a given number of potential customers within your target audience. If the content is of interest to the consumer, there is a good chance of them passing it on.
A blog offers quick and easy publicity, with the amount of publicity increasing with the quality of cone produced.
8) Improve Your Brand
Wouldn’t it be great for someone to recognise your company simply from seeing the logo or hearing your company name? A company’s branding helps a customer recognise your business.
By creating content that informs and delights a customer a blog can be used to reinforce the positive feeling associated with a brand. Quality over quantity is important.
Improving your brand recognition will have positive effects throughout your business. It will increase direct traffic to your website, help bring in more leads and increase the chances of a customer choosing your services or products.
9) Interact in real time
The ability to interact with experts and potential customers in your niche is a great tool to find out more information to help your lead conversion process.
Understanding any pain points or frequently asked questions will allow you to create content targeted to solving problems.
Interacting in comments on your blog and social posts will also give you feedback on how to improve and hone you blogging skills.
10) Earn an additional income
Having a side hustle is a trend that does not seem to be going anywhere. If you master your skills in blogging it is a viable form of additional income.
Individuals who either do not have the time or do not want to write their own content will pay content creators on a freelance basis. There are sites online that act as a market place for freelance services; Fiverr.com is a great example of this.
Can you afford to miss out on the benefits of using a Blog?
As seen above blogging has a vast array of benefits for your company.
In an article posted by Hubspot, it is estimated that WordPress users produce about 70 million new posts and 77 million new comments each month. With the sheer number of blogs being publish, is it something you can miss out on?
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