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Understanding B2B Vs B2C Marketing

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..

How To Set Up The Perfect Business Instagram Account!

Creating a professional Instagram account can be a difficult task, especially when you're trying to stand out from all the other millions of aesthetically pleasing pages. So what can you do to develop and achieve an Instagram account that will maximise your engagement and improve your business? We have created a list of five..

How To Organically Grow Your Linkedin Account

Linkedin is a worldwide business network that can be used to make connections with other  professionals, find new job opportunities and develop your knowledge on thousands of different career choices.  Organically growing your audience on LinkedIn can be a confusing task, especially when you have no idea of what will help boost..

The Importance of Inbound Marketing

Inbound marketing is a methodology that uses content creation to attract clients/customers. Inbound marketing is the modern way of marketing as it is highly beneficial for both marketers and customers/clients in numerous ways. In 2021 inbound marketing is the way forward in order to have a successful business. We have created a..

The Importance Of Email Marketing In 2021

Over the years, more and more people have doubted the power of email marketing especially as you can market on various different social media platforms. Even though social media marketing has become increasingly popular in recent years, email marketing is still the no1 way to market for your business.  We have created a list of..

The Best Social Media Platforms For Your Business

Over the last few years, social media has taken the world by storm. With over 3.7 billion users across different platforms, there’s no wonder businesses are trying to grasp marketing for their business across social media platforms. Knowing where to start posting content can be hard as there are so many different platforms..

How To Save Money With Inbound Marketing

Marketing in 2021 can be a very confusing task as there are so many different types and strategies that you can take and it can be expensive. Inbound marketing is the modern way of marketing and if you are not already, you need to get on board as it not only will boost your business but it can save you money too, what more could..

How To Create An Aesthetically Pleasing Feed For Your Instagram!

Instagram has 1 billion monthly users, so there's no wonder creating content that is original and unique can be hard with so much competition. When scrolling down your feed you may ask yourself how do I create content that is aesthetically pleasing as we see on so many accounts? Well here is a list of tips and tricks that will..

Generating Blog Post Ideas For Your Business

Small to medium-sized businesses can benefit greatly by creating and high-quality blog post on a regular schedule. Unfortunately, a lot of small-to-medium-sized businesses struggle when it comes to generating blog post ideas that they feel will add value to their target market. Within this blog we explore how you can effectively..

7 Easy B2C Email Marketing Best Practices You Should Implement

In today’s world there are 3.9 billion daily email users. Yes, that many! With such a large audience using email, it is no wonder that marketers are finding success through their B2C marketing efforts. In fact, 59% of respondents say marketing emails influence their purchase decisions. Because of this, we decided to list 7 easy..

How To Gain Instagram Followers Organically For Your Business Page

In 2020, approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform. With so many people following a business account, can you risk not tapping into this audience for your business? In this blog we explore how to gain Instagram followers organically for your Instagram Business Page...

9 Ways To Deal With Difficult Customers

Unfortunately, difficult customers are a part of business. Whatever industry you work in, you will not be able to get away from them. Luckily, there are ways to deal with a difficult customer to reach a resolution that suits you and them without pulling all your hair out in the process. When dealing with difficult customers your..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

15 Ways To Get More Likes On A Facebook Business Page

Facebook Business Pages are an amazing way for you to reach a large target audience for free. But how do you increase your number of likes and followers, ultimately creating a page that customers love engaging with? We have written this blog to show you 15 ways to get more likes on a Facebook Business Page. What is a Facebook..

SEO

10 Top Local SEO Tips That You Can Action For Your Business

In the ever-changing universe that is search engine optimisation, local SEO has risen to become a major contributor in driving people to your business and traffic to your website. That is why we decided to give you 10 top local SEO tips that you can action for your business. If you do not believe us, look at these local SEO..

4 Tips On How To Take Professional Photos On A Phone

With modern technological advancements, there is now no reason why to spend thousands on a camera to take professional looking photos. We have 4 killer tips on how to take professional photos on a phone. Do not let the previous conception of a mobile camera fool you, the current market is really stepping up their game. With great..

SEO

The A To Z Of SEO Terms For Beginners

SEO, or Search Engine Optimisation, is a complex method within inbound marketing methodology that helps increase your organic website traffic. This blog is full of an A to Z list of SEO terms for beginners.  Essentially, SEO refers to methods that allow your website to appear on search results pages without paying to appear..

What Is Customer Marketing And Why Should You Be Using It?

Do you ever find yourself asking, “What is customer marketing and why the heck should I be using it?” If you are not asking your self that question you may be missing out. Customer marketing is a tailored form of marketing that is brilliant in creating brand evangelists out of your current customers. Although converting a lead..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

What to include in your B2B Social Media Strategy so you see results

Did you know… More than half of the world now uses social media. That means that just under a staggering four billion people are a part of a social network. With such a large potential audience available, businesses in 2020 are realising that a well-thought-out and targeted B2B social media strategy can outperform traditional..

10 Killer Lead Generation Ideas You Need To Know

Before we dive into our 10 killer lead generation ideas we thought it would be a helpful exercise to clear up what a lead is and what lead generation is. Firstly, a lead is any person that has indicated any form of interest in your company's product or services. A lead is typically qualified a lead once they have opened..

What is a thank you page and why you should use them?

What is a thank you page? A thank you page is the webpage a visitor is redirected to immediately after completing a form on a landing page. A thank you page acts as the final step in converting a website visitor into a lead. HubSpot have done an excellent job in defining "what is a thank you page" in less than 100 words. Why not..

What are Landing pages and why you should be using them?

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. You can do this by utilising a beautifully designed landing page that convinces your visitor to share their information with your company. You may be asking yourself, what are landing pages? In this blog, we..

5 Tips on how to maximise your social media efforts

Social media has taken the world by storm, there are now 3.5 billion social media users worldwide. With such a vast number people on social media it has become an essential element in many companies marketing strategy, but how can you ensure you maximise your social media efforts? In this blog we give you our top 5 tips to..

Our Guide to Creating a Content Pillar Page in 7 Easy Steps

If you are not creating a content pillar page as part of your content strategy in 2020, you are at great risk of seeing no return for your efforts. Unfortunately, SEO has changed over the last 10 years. With the advancement in googles algorithm and ranking factors you can no long stuff a page with keywords and expect to outrank..

How to write a video marketing script - What you need to know

In recent years, the use of video marketing has grown in popularity. To be successful within video marketing you must understand how to create quality content, and this come from understanding how to write a video marketing script to clearly convey your marketing message. Due to the ease at which information is presented, the..

How to write a powerful blog post to outrank your competitors

There are over 152 million blogs on the internet, yes that many! With there being so many blogs, the competition is high. So how do you make sure that your blog is the most successful on the internet? With you in mind we have created this post to help you understand how to write a powerful blog post to outrank your competitors...

Digital Content Strategy: Your Roadmap to Success

No one would set out on a long road trip without a sense of the destination they were headed towards, when creating content it is no different. Creating a digital content strategy helps keep you on track.  A content plan serves as a roadmap, guiding you through every step of your content creation journey. Ensuring you are staying..

A Content Promotion Checklist To Maximise Your Contents Potential

In today's world content is everywhere, and we consume more of it every day. It is key to engage with your audience, driving website traffic, and helping buyers with purchase decisions. That is why, with you in mind, we have created a content promotion checklist to make sure you are maximising your contents potential. When it..

8 Must Do's when you are Building A blog Audience

In order for a blog to thrive, it is important that there is a loyal audience reading your posts week in and week out. With over 2 million blogs being published daily, creating this audience is unfortunately a difficult challenge. With this being the case, we have created a list of 8 must do's you should do when you are building..

What pages should a website have? The 4 Most important pages

What pages should a website have to guarantee the success of that site? The best performing websites on the internet are usually complex and made up on many different pages. Because of this, it can be tricky identifying what pages must be included for your site to succeed. Therefore, we have created this blog to identify the 4..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

Digital Marketing Agency Essex: The Resource Guide You Need

We are a digital marketing agency based in Essex who specialise in inbound marketing and website services. We wanted to help you in your quest of becoming the ultimate business within your niche by creating a resource page for all things inbound marketing.    What is Digital Marketing? Before you start reading our resources, we..

12 Reasons Why You Need SEO For Your Business

You may be wondering why you need SEO for your business? Well if we take in to account that 93% of online experiences begin with a search engine, you can see how important it is! Before we dive into the 12 reason why your business should be using SEO, let us take a further look into what it is. SEO stands for search engine..

The 3 Pillars of Inbound Marketing

Within this blog we look at the ‘3 Pillars of Inbound Marketing’ and the positive effects they can have on your business if executed correctly. Inbound marketing is all about gaining exposure within the digital world. Its core efforts focus on attracting prospects to a website through natural, organic means, rather than using..

Inbound vs Outbound Marketing

Inbound vs outbound marketing, what is the best for your business? If you are within the marketing industry you are likely to have heard of both methodologies. However, what does inbound and outbound marketing actually mean and ho do they differ? Within this blog we explore both and look to make a summary on what may be best for..

Inbound Marketing Examples

Included in this blog are inbound marketing examples around strategies and marketing techniques you can use within the inbound methodology. Inbound marketing is about providing solutions and openings that have a positive influence on people and your business. An inbound marketing strategy can include several channels and types of..

The Buyer's Journey Stages in Inbound Marketing

The buyer's journey is the process that a customer goes through when purchasing a product or service. The process is split in three buyer’s journey stages - awareness, consideration, and decision. To put it simply, it is the journey a prospectus lead takes up to the point of buying your product. Read our blog to gain a..

How to create an Inbound Marketing Strategy

Do you know how to create an inbound marketing strategy? If not keep reading to find out… Firstly, inbound marketing is a business technique used to entice potential clients by creating worthwhile content and experiences bespoke to them. Compared to outbound marketing, which overloads your audience with content they do not want,..

Social Media Marketing benefits: using Instagram Effectively

Social Media Marketing benefits can be endless. And utilising Instagram to the full will help you take advantage of a large portion of social media marketing that is on offer. Instagram receives more than 4.2 billion likes per day, has a bigger user base than Twitter, and with the app you can have easy marketing for your business..

What is a Marketing Qualified Lead (MQL)?

A marketing qualified lead is a marketing technique that can help your sales and lead conversion process. However, lets firstly look at the basics, what is a lead? A lead in marketing, put simply, is a person who shows some form of interest in a company’s services or products. This makes them a potential customer moving forwards...

Top 10 Benefits of using a Blog

A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. “Blogs have been rated as the 5th most trustworthy source for gathering online information.”  Below, we explore what the benefits of using a blog really are and how they can..

Lead Generation Marketing Strategy: Minimum Effort, Maximum Results

Time is precious, especially in the world of business. Everyone wants to put as little effort in as possible whilst receiving the best results, this is not an exception when it comes to your Lead generation marketing strategy. As the marketing industry has developed it has become clear which methods are easy, quick to use and..

How to design a good website: Essentials for Small Businesses

As a small business it may be a daunting task trying to figure out How to design a good website. Regardless of whether you are creating your business’ website for the first time, or needing to freshen up your current site, we have the list of essentials for you. As a small business, you will need to be smarter with your website..

Social Media Marketing benefits of having a Business Facebook Page

Facebook was one of the first social media networks to truly captivate the world with over one billion active users. The sheer number of users widely outshines any other social media network meaning there are endless Social Media Marketing benefits to be taken advantage of. When comparing to other social media site, Instagram has..

SEO

4 Tips for when your Website Goes Live from an SEO Company

What is an SEO Company? You have created your website you have made the first step in growing your business. However, your site won't be seen by anyone if you do not optimise it. Search Engine Optimisation is not a short-term project, it needs to constantly be added to and developed to ensure you get to where you deserve on the..

How an Inbound Marketing Strategy Helps Digital Marketing

Having an Inbound Marketing Strategy is essential for a successful digital marketing campaign, but what is an inbound Marketing Strategy? An inbound marketing strategy is combining multiple techniques in digital marketing to reach an obtainable SMART Goal. Digital marketing is an umbrella term for all your company's online..

SEO

What does an SEO company do? The Complete Guide

What does an SEO Company do? It is sometimes a hard question to answer. To put it simply however, an SEO company helps your business gain organic website traffic to increase leads and increase website conversions. An SEO company does this but utilising an array of techniques available. These include: Keyword Optimisation..

SEO

5 Tips from An SEO Company Near Me: Small Business Edition

How can a SEO Company Near Me help?  How can an SEO Company Near Me help with my search engine optimisation and ultimately help increase organic traffic to my website? You may have heard of ‘SEO’ but do you actually know what it is? SEO stands for Search Engine Optimisation. Essentially this refers to methods that allow your..

Why You Need a Unique Inbound Marketing Strategy

A unique Inbound Marketing Strategy is vital for any successful marketing campaign as it acts as guidelines to ensure success in your specific niche.  Within this strategy both the “Buyers Journey” and “Inbound Flywheel” play a pivotal part in identifying how to keep it unique to your business. The Buyers Journey in And it's..

What is Inbound Marketing Strategy: 9 Things to be Aware of

What is inbound marketing strategy and how can it help you? Listed in this blog are 9 things that you should always be aware of when creating and working through your inbound marketing strategy. What is Inbound Marketing Strategy? An Inbound marketing strategy is a strategy that combines and maximises many techniques within..

Unique Inbound Marketing Strategy: Increasing Website Conversions

Would you like more clients, but not sure where to invest your hard-earned money to get them? Read this blog to find out how using a unique inbound marketing strategy can increase your website conversions in the most cost-effective way of getting new leads and converting them. Before we begin discussing how A Unique Inbound..

SEO

On-Page and Off-Page SEO: What you need to know

What is an SEO Company? When thinking about “what is an SEO Company” it can simply be defined as a company with a goal of maximising search engine optimization to drive traffic and improve how highly ranked your website is on search engines. Most people only click the top 3 search results, so it is important for your business to..

Social Media Marketing Services: Business LinkedIn Tips

Making the most of Social Media Marketing Services is essential in today's modern world. With every second that goes by, 2 LinkedIn profiles are made. There are over 400 million profiles currently active on the platform, therefore it is essential that your business has a LinkedIn profile. You cannot create a profile and expect to..

Lead generation marketing strategy: Effectively Using CTA’s

Incorporating Blogging into your Lead Generation Marketing Strategy is often a method that is overlooked. Whenever discussing content creation, you usually think of SEO. SEO is focused around relevant and quality content creation. Google themselves continue to reiterate that the best way to improve your search rankings is to..

How to become a website developer - Maintenance 101

How to become a website developer is question on many lips with the rise in popularity of the digital world. Once you have developed and designed the initial website the job does not finish there. A website requires some TLC in order to keep visitors converting into leads. Therefore, once your site is live it is time to complete..

How to design a good website - 7 Homepage Must Haves

How to design a good website? Whether you are having a website re-design or are questioning why you may not be receiving the analytics results you expect from your website, the homepage should be your no.1 priority. If a building has a scary-looking exterior you will not want to enter, same with a website’s homepage. The homepage..

Social Media Marketing benefits: Instagram TV

We have previously introduced you to IGTV, now it is time to explain the Social Media Marketing benefits that you could reap ensuring Instagram is utilised in your marketing strategy. Previously, long-form videos were only best for YouTube- but no more! Delight your followers with even more content for them to watch, interpret..

SEO

Do I need an SEO Company to succeed in today's world?

With the ever growing need of having an online presence to succeed as a business. SEO has been a prominent technique that has been utilized by both small and large businesses for many years... This may have led you to ask... Do I need an SEO Company? Do I need an SEO Company? Let's answer the basics What is SEO? SEO stands for..

SEO

5 Steps to improve your organic search engine rankings

What does an SEO company do? An SEO Company sets up with the goal to improve your organic search engine rankings by assisting your marketing campaign, utilising methods that increase search position, therefore increasing organic traffic to your website from. Many local businesses who have a website, do not have the time to work..

SEO

3 Common SEO Mistakes That You May be making

Do you ever find your self asking - why is my not SEO working? With the constant evolution of SEO, it really is very easy to be left behind. Here are 3 common SEO mistakes that are easy to make, that you can hopefully now avoid. Check out the 3 Common SEO Mistakes... Mistake 1: You Aren't Using Words People Search For Make sure..

Looking to Use a HubSpot Partner Agency?

When looking for a marketing agency, many companies look to choose one that complements HubSpot’s software, with Hubspot Partner agencies offering exclusive resources and training, along with the opportunity to receive a revenue share. A certified agency, 07 Heaven Marketing can not only be found in the HubSpot Agency directory..

Why and how? Start repurposing your content now

  Photo by Noah Buscher It takes a lot of time and effort to create great content. On top of this we are getting more content hungry. A 2018 survey by Deloitte into digital media trends found that 91% of Gen Z, 86 % of millennials, and 80 % of Gen X binge consume content. How can you can you keep up the voracious appetite for..

Guaranteeing you get the right results with your new website redesign?

You have decided that your website needs a change, how do you make sure the new website outperforms your old one? This blog helps you make sure that you redesign is an investment not a cost. There are many reasons to decide your website needs a redesign, template website too restrictive, moving web development providers, previous..

How Do I Measure My Company's Performance On Twitter? Explained

Part 1 You've got your company's Twitter page set up, your posting regularly and interacting with your followers and the wider community. It's all well and good doing all of this but how are you able to track your profile's engagement and performance? And how can you acquire this information without spending a lot of your time..

SEO

How To Optimise Images For Search Engines

Did you know a third of all searches performed in Google are for images, and that 12.5% of search engine results pages show image pack results. With this being the case it is vital you understand how to optimise images for search engines. When creating content, you need an image to bring the text to life and make the article..

How To Make a Business Facebook Group

Did you build a Facebook business page expecting lots of likes and comments on the content you worked so hard for – but have found no one is even seeing your posts? Without spending money on Facebook ads, it’s hard for businesses to get the reach that they deserve. Which is why you need a Facebook Group!   Facebook groups are the..

How Colour Effects Your Website Conversions

Colour is extremely important when it comes to marketing because it has an impact on our perception, which when it comes to marketing, effects how we think and feel about a product or service. This is especially important for when visitors come to your website or view your marketing content when making an opinion on your..

Content Marketing Challenges (and How To Overcome Them)

Many of the problems content marketers like us face on a day-to-day basis are with the actual content we produce. The competition for content creation has never been higher: two million pieces of content are published daily, 60% of marketers create something daily and trillions of emails are being sent annually. So here are some..

The content marketing KPIs and metrics you need to use

These are the top key performance indicators (KPIs) and metrics for measuring marketing effectiveness Brand awareness is important to any organisation; it’s what makes your brand the top contender in search engine rankings and the minds of your audience. There are lots of different ways that you can measure brand awareness so..

Ten Ways To Instantly Write More Effectively

  Being an effective writer is central to marketing success. Any written content you publish is the start of a conversation with a potential future customer. Your readers use the copy you produce to make judgements about your brand and whether you are worth engaging with. But how do you convince an audience that spends almost..

The Secrets Of Powerful Storytelling.

    The long history of storytelling heralds it as one of the most tried and tested ways to communicate ideas to an audience effectively. As social creatures, humans have an innate fondness for great stories. The simple act of listening to one instinctively elicits empathy in us. Through our empathising with the characters and..

A 5-Minute Guide To Optimising Your Blog Format.

  When it comes to getting the most out of your blog, formatting is your best friend. Although your content should always be produced with your audience and potential customer’s needs in mind, you also need to consider how search engines will interact with your blog pieces. To optimise for your readers, keep the following tips in..

Does your business really need a blog? Yes, and here’s why.

In the blogging early days of the late ‘90s and early 2000s, the blogging arena was dominated by individuals who used it as a platform place to express the personal accounts of their daily lives and activities. Then people realised their blogs could earn them money and blogging exploded. Now we all follow, read, and interact with..

Measuring Your Company's Performance On Twitter

You've got your company's Twitter page set up, your posting regularly and interacting with your followers and the wider community. It's all well and good doing all of this but how are you able to track your profile's engagement and performance? And how can you acquire this information without spending a lot of your time doing the..

Bang for Your Buck Marketing: How to Repurpose Webinar Content

So you have organised a fantastic webinar and it's full of great information and content. Below we will show you how to repurpose webinar content in various ways to continue to reap the benefits of your webinar. They tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event - all that work..

Site Terms You NEED To Know When Creating & Maintaining Websites

Whether you are just now having a website made or have had a website for years it is vital you know these vital terms otherwise you will be risking the quality of your site. With your website directly affecting traffic, sales and revenue, it is vital you brush up on the must-knows. Keep reading to find out our vital list!   Above..

Social Media Dimension Bible: Ensure Your Images Are Optimised, Today

If you are not following social media image guidelines you could be significantly harming your business’ social presence. A lot can be interpreted from an ill-fitting image- unprofessionalism? Untrustworthy? Not legit? Although it may sound extreme, unconsciously many people will assume one of the following, therefore you could..

Vital Email Marketing Trends To Look Out For In 2019

Is your business ready for 2019? We predict there is one aspect currently lacking attention… email marketing. Email is continuing to grow and thrive. With over 3.8 million email accounts to appeal to (Lifewire),it is vital you prepare accordingly in order to smash 2019. New year, new you- right? Here are some vital trends that..

How to over come a Business Growth Slump

It can be found that a lot of businesses encounter a ‘slump’ at various times in the year. Although business may have been booming throughout the year, particular months can be a struggle for some. You will want to have continuous success rather than relying on peak times to get through the low times. Therefore, we have written..

Why Your Search Rank May Be Harming Your Business

Got a new website or had a website for a while, but no one seems to visit it?   Was hoping this was the answer to your marketing issues?   Is your search rank low?   This is a common and very costly mistake for businesses both young and old. Given the right attention, your website should be your best marketer and your best sales..

'Do I Need A Marketing Agency?' 10 Top Questions To Ask

Before you meet with an agency, it's a good idea to come up with questions for them to make sure you're hiring the right team. With our experience, we have highlighted 10 vital questions you should be asking to ensure they are the right match for you.    1) What does marketing mean to you?   Find out what their thoughts on..

Don't Blog? Why You're Making a Big Mistake

Blogs are often disregarded as a strong marketing method, but why? Their benefits far outweigh their negatives, with the negatives only impacting you when the blogs have not been created correctly. The only thing you need is a high-quality writer and time to benefit from this impressive list of advantages, read on to find out..

Agency VS In-house Marketing: Who Will Prevail?

The creative elements of a business are often assigned to the youngest member of the team as they know how to use some of the adobe products. This is the wrong way to think of marketing. It is a direct contributor to your sales figures, brand identity and future as a business, therefore should be taken seriously. In this week's..

Blogging Mistakes That Everyone Makes

The format is usually discarded in the blog writing process, but this is a common mistake that nearly everyone makes. Time to change this. Make sure to put time and effort into this vital aspect of the blogging journey. The format is just as important as content. Yes, content takes top priority due to search engines needing top..

SEO

SEO's Bestfriends That You Should Know About

You may have heard of ‘SEO’ but do you know what it is? SEO stands for Search Engine Optimisation, essentially this refers to methods that allow your website to appear on search results pages without paying to appear there (this is called organic results). It is essential you participate in optimising your website for search..

5 Easy Marketing Methods You Have Never Leveraged Before

Time is precious, especially in the world of business. Everyone wants to put as little effort in as possible whilst receiving the best results, this is not an exception with marketing techniques. As the industry has developed it has become clear which methods are easy, quick to use and require minimum effort whilst benefiting the..

The Best Upselling Tips And Tricks For Any E-commerce Business

The Best Upselling Tips And Tricks For Any E-commerce Business   It is best said that it is much easier to sell to someone who has already purchased from your company, rather than nurturing a brand new lead. As well as being easier, it is also a lot cheaper- something all e-commerce businesses want to hear, ‘save money’...music..

The Different Types Of Upselling For E-commerce Businesses

The Different Types Of Upselling For E-commerce Businesses   Before you start upselling, you need to know that there are a variety of techniques to choose from. It will depend on your goals, expectations and desires as to what technique is best for you, therefore carefully consider what you think is best for your sales before..

Facebook Response Measurements: How Do They Do It?

Communication is vital to your success. Customers and clients want a business that is always available to discuss any queries, issues or praise they may have. One of the most popular ways to do this is via social media. Additionally, with nearly every business having a Facebook page, it was no wonder they introduced a ‘response..

Key Features Your Business Cards Should Have

As much as the current society we live in is extremely digital based, nothing makes a stronger impression than a face-to-face interaction followed up with a business card. The new handshake is your business card, therefore an impactful 3.5” x 2” piece of card is vital to your success. The beauty of these cards is that they act as..

Are Your Passwords AKA Your Business Protected?

With the number of websites on the internet and the amount of time we spend surfing the web, we are sure you have a long list of online accounts. But, do you have different passwords for all of them? If not, you could be at risk. Do not worry, we understand keeping track of all the login details can be a nightmare, therefore this..

PPC

PPC Tips For A Successful Christmas Campaign

With the majority of the nation making a last minute dash to complete their Christmas shopping, it is no wonder there has been a significant rise in online shopping. The internet has taken the world by storm, but with success comes saturation. On average, there are 644 million active websites on the internet, therefore it is..

SEO

Google AdWords VS AdWords Express: What you need to know?

Google AdWords VS AdWords Express, Everything A Small Business Should Know   As a small business, it can be hard to determine what it is exactly you should be doing with your advertising. You may have heard the term search engine marketing and have researched it, resulting in stumbling across Google AdWords. For some, the process..

SEO

What Is Google AdWords Express?

What Is Google AdWords Express?   Do you know what is meant by search engine advertising? If not, here is a quick rundown. This is essentially when you pay to appear at the topic of a search list. Your website will appear with a green ad icon underneath the URL. These ads appear when a certain search term is used by the user to..

Instagram: Easy And Simple Introduction To IGTV For Businesses

Instagram: Easy And Simple Introduction To IGTV For Businesses   With video dominating the world of social media as the most engaging piece of content available, it is no wonder social platforms are starting to make the option of uploading videos even easier. Previously, on the Instagram platform videos could only be up to 30..

How to Format a Blog in 5 simple steps

Many of you may be creating blogs with the right content and useful information, but aren't gaining the responses you would like. Confused about why people don’t seem to want to read your blog? Your format may be the reason why. Read on to discover simple changes you can make to your format, make it look exciting, make it worth..

Why Is The Format Of Your Blog Important?

Format is usually discarded as if it isn’t important for creating a successful blog. That’s false. Put time and effort into it. Format is just as important as content. Confused why format is so important? Here are 3 important reasons why: 1. The reader will find it easier to understand Why do you write blogs? You want to inform..

The New And Improved Sales Funnel: The Flywheel By HubSpot

The New And Improved Sales Funnel: The Flywheel By HubSpot   The sales funnel has been a commonly used analogy for marketing professionals for a long time. Therefore, when HubSpot explained how it would now be replaced by a flywheel, many were left confused as it has been such a vital part of success. However, not to worry...

Small Business: Biggest Marketing Challenge + How To Resolve It

Businesses can face a range of issues that cause reason for concern. However, the most common that we see is the fact that they do not believe in their online presence. It can be hard to focus attention into a method of marketing that has minimal proof of gaining profit for the business but online marketing is a lot more than..

Startup Business: How To Build Your First Email Marketing List

Startup Business: How To Build Your First Email Marketing List   You have created your business, started marketing but you need a way to stay in contact with your customers directly. The best way to do this is through email marketing. Email marketing is the use of email to promote a product/service or brand, but it mostly aims to..

07 Heaven’s Email Marketing Tips For Small Businesses

With email being one of the best ways to gain new customers as well as nurture repeat customers, it is essential you are conducting effective email marketing practice. Most small businesses do not know the full capability of email, but we are here to say it should not be underestimated! However, before you go sending copious..

How Do I Make My Website Load Faster?

There is nothing worse than a website which takes 348490220104 years to load. Everyone agrees that a website which takes too long to load will cause them to leave before they even get to the homepage. As well as humans not liking long load times, search engines also detest them. If you have a slow load time you face the risk of..

How to Prevent You Small Businesses From Failing

Many businesses will encounter problems along the way, but some problems are smaller than others allowing the company to resurface without issue. However, sometimes the problems are so detrimental that it causes the businesses to fail, therefore needing to close for good. With company survival rates being incredibly low for small..

How To Configure Gmail To Work With Outlook

Not everyone wants to use a local server or personal computer to store, manage and process data- introducing, cloud computing. This is the process of using a network of remote servers on the internet for efficient working. One of the most popular cloud-based email services is Gmail, but not everyone is ready to switch from their..

Social Media Content Ideas For Small Businesses

Social media is taking the world by storm, on a personal level and in a marketing sense. With roughly 2.46 billion people using social media, if you have not already implemented it into your marketing strategy you could be missing out on engagement, customers and money. Especially those with small businesses, this free yet..

Improving The Transition of Your Target Audience To Customer

It can be difficult to get your target audience to transition into customers, especially when you have little knowledge of conversion rates, conversion techniques and sales funnels. Regardless of the size of your business, an effective conversion process is essential in order to profit and grow. This blog aims to explain these..

Beginner Marketing Tips For Small Businesses

For small businesses, it can be hard to promote your business to your target audience and get the ball rolling. Your marketing knowledge may be low to non-existent and you do not have a multi-million-pound budget… we are here to tell you, you do not need to! Because of this, we have collated our favourite beginner marketing tips..

E-commerce Websites: How To Minimise Cart Abandonment

On average, 68.63% of carts are abandoned before checkout. This is a scary figure for any e-commerce website as this is where the revenue resides, in the online transactions of new or repeat customers. Due to the figure being over half, it is important that you highlight the problem and implement a plan to resolve the issue as..

7 Key Elements For Your E-Commerce Website

The world of e-commerce is ever growing, therefore if you have an e-commerce website it is essential you are utilising every key element you can on your site. On average, users spend more than 20 hours per week on the internet, but with over 12 million e-commerce websites it can be hard to get your site to the top of search..

Instagram Insights ‘Activity’ Section Explained

With over 800 million people using Instagram, the platform has grown from strength to strength- especially for brands! If you have a product or service with visual appeal your presence on Instagram is vital, the opportunities are endless and should be exploited by every business when necessary. However, creating an account and..

How can I promote my Website?

 Why is the success of your website important? It is the first thing that customers will look at if they are interested in your company. It is vital to keep it updated. A successful website leads to a successful company! 1. Use Directories What is a directory? Put simply, it is a type of Search Engine Optimisation. It attracts..

Website Builders VS Developers: Which Is Best For Your Website?

With the development of website builders such as WIX, Squarespace and Weebly many businesses have set up a subscription, used a popular template and went ahead with their online journey. However, did you know you may be causing more harm than good by using a website builder? Soon came the debate of website builders VS web..

Twitter Analytics ‘Home’ Section Explained

You are happily tweeting away, but did you know you have access to important analytical information? Metrics are vital to your marketing plan and strategy. Even if you have not yet started to be strategic with your posts, it is good practice to have analytics of your Twitter account. In this blog we explain the ‘Home’ section of..

6 Marketing Ideas for Startup Businesses And Sole Traders

No matter the size of your business, you will need to market your product/service. Marketing techniques need to be included in your business strategy and plan in order to get customers, convert them into leads and increase sales figures. However, as a sole trader we do not expect you to have an extensive budget, therefore you..

The Future Of Your Business’ SSL Certificate

Personal data is constantly being exchanged on websites, therefore effective cybersecurity has never been more important. With an endless amount of hackers trying to take and misuse others personal information, it has become vital that you adopt every technique you can to reduce the risk of this happening. Especially now GDPR has..

The 4 Ps Of Marketing That Need To Be Included In Your Strategy

The marketing strategy is made to outline where your business is in the industry, and how you will go about promoting your product/service. The strategy is not the specific details of how you will achieve your goals, but it is there to outline exactly what your goals are whilst remaining SMART (Specific, Measurable, Attainable,..

Facebook Insights ‘Overview’ Section Explained

Facebook is by far the most popular social media platform, with over 1.8 million active users it is a vital part of many businesses’ marketing plan and strategy. You may have the page created with posts regularly being published, but do you know how to effectively use the insights section? Some of you may not even know what that..

High Bounce Rate? Stop Customer’s From Leaving Your Site

If you are struggling to gain leads or make sales, it may be because you have a high bounce rate. A bounce rate is when someone opens a single page on your website, then exits quickly without doing anything on the page, e.g. clicks, navigates to another page, interacts with the content etc. It is your main pages such as your..

How To Create An Instagram Business Profile

We recommend any business that creates an Instagram account should make their profile an Instagram Business Profile. This feature has a range of benefits such as having a contact button, important analytics, the ability to create Instagram ads as well as being better seen on the timeline due to the new algorithm liking business..

LinkedIn Analytics ‘Visitors’ Section Explained

As with any other social media platform, the analytics section is vital for your social media marketing, regardless of whether you have a strategy or not. By looking at important social media metrics regularly, you can optimise your content to get it to perform to the best of its ability. Your LinkedIn analytics should definitely..

07 Heaven’s Top 7 Reasons To Use Blogs on Your Website

Blogs are often disregarded as a strong marketing method, but why? Their benefits far outweigh their negatives, with the negatives only impacting you when the blogs have not been created correctly. The only thing you need is a high-quality writer and time to benefit from this impressive list of advantages, read on to find out..

25 Facebook Marketing Tips To Give You A Competitive Edge

Social media is dominating the world of marketing right now, because of this we have collated 25 of our favourite marketing tips which are sure to give you the competitive edge in your industry.   Reuse content - If a piece of content worked well before, why not tweak it and repost? Of course, leave some time in between this..

Why Automation is Important For Your Business’ Marketing Plan

Any respectful business can get extremely busy, but it is this busyness that can lead to lacking in other areas which is not ideal in terms of production levels. It can be difficult to ensure everything is working at a high level, especially your marketing efforts as the key is consistent output. This is where marketing..

Ever Wondered, Who Are My Customers?

Your business is all set up, but you need to ask yourself ‘who are my customers?’, this is vital information which will structure your marketing strategy and plans in order for them to be effective. Everything you do will be based on your audience, therefore correctly determining who they are should be the first step in your..

Why You Need Both A Domain Name And Website Hosting

We have discussed what is meant by a domain name and what is meant by website hosting. Now you are educated on what they are, it is time to discuss why you need both in order to for your website to thrive. Here is quick summary of each: Domain name= the physical address of your site that people will type into the browser’s URL..

The Dangers Of Self Certified SSL Certificates

Many companies toy with the idea of a self-signed SSL Certificate instead of using a verified Certificate Authority due to the price difference. However, most do not realise any respectful hosting provider would not charge extortionate prices for a monthly SSL deal. A self-signed certificate is free, therefore is tempting when..

A Basic Explanation On ‘What Is An IP Address’

Here is a breakdown of the term: IP means Internet Protocol Address means the unique number that links you to all the online activity you do, sort of like a number plate on a car. Your IP address is specific to YOU. Example: 12.34.56.78 TIP: IT can be confusing and is best left to those with a high knowledge of the internet,..

Why You Need To Embed Facebook Chat Plugin

Did you know Facebook has over 1.2 billion active monthly users? It has become a part of nearly everyone’s daily lives, therefore whenever Facebook announces a new feature we know it is going to shake the world, especially the marketing industry. As the platform has progressed from a purely social network to a promotion place for..

Elementor Plugin: How It Can Benefit Your WordPress Site

Did you know Elementor is the #1 WordPress page builder? Yep, you heard it, it has over 900,000 users which benefit from the ease of design as well as being free! Free software is always great. There is the option to pay a price in order to gain even more benefits, this makes it ideal for anyone with any budget. The free option..

9 Ideas For Twitter Lists For Your Business

We have previously spoken about Twitter Lists, now we will provide you with 9 ideas on how to use Twitter lists to benefit your business. There are many advantages to using this social media option, so why not utilise it? Especially because it is free! Event attendees - If you have an upcoming event, why not collate a list of..

Wordpress: There Is A New Plugin In Town

Cybersecurity is vital for anyone with a website. Software which can protect your WordPress site from compromised passwords is a dream… we are here to tell you your dreams are now a reality with iThemes Security plugin. One of the easiest ways for attackers to hack into a website is to use compromised passwords, they require..

How SSL Certificates Can Affect Your Search Rank

Recently Google announced that switching your website over to the HTTPS protocol would give it a boost in ranking. Any opportunity to improve rank should be grasped with two hands as your search engine rank position is detrimental to a business and their website. First, it is important to know what SSL certificates are, and the..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

7 Best Ways To Encourage Your Customers To Leave You A Review

Online reviews have the ability to make a business! The power of a review should never be underestimated and should be encouraged whenever you feel you have had a great interaction with a customer. Competitiveness is common, therefore you should be utilising every tool which will make you stand out, the main method being reviews...

5 Reasons Why Your Website May CRASH

Website crashes are a common problem in the world of the internet. The last thing any respectful business wants is their website to go down, but there are complications which sometimes cannot be avoided no matter how good your hosting provider is. The crashes are often contributed to similar issues which this blog post aims to..

Website Hosting: Well, What is it?

You may have heard the term ‘website hosting’ but might not know what it actually is. Essentially, website hosting is the physical place where your website is located on the internet, basically its home. It is an online storage system which contains the information about your website such as text, images, videos, code, site map..

How GDPR Positively Affects Your Inbound Marketing Efforts

GDPR If you are still unaware of GDPR, here is a quick summary! GDPR stands for the General Data Protection Regulation. GDPR is a new law which aims to have a singular set of data protection rules across the EU and to give individuals better control over their personal data. As of the 25th May 2018, the new law will be in affect..

Types Of SSL Certificates - Know The Difference

At this stage, you should know what SSL certificates are. If not, check out our post which clearly explains what SSL certificates are! Now that you know what they are, it is important to understand there are different types available, all providing individual kinds of internet security. The encryption level is the same for all..

How To Build A Brand For Your Business Using Branding Tools

Brand identity is VERY important for your business. Not only does it help achieve business objectives, build customer relationships and become an industry leader, it directly affects sales. Without a well-built brand, your business will not grow. Therefore, utilising branding methods is essential is your marketing plan and..

SSL Certificates: What Are They?

In Summary Although you may not know by name what an SSL certificate is, you would have definitely seen one whilst on your internet travels. Essentially, they are small data files which bind a cryptographic key to the business’ details. When installed, it activates a padlock and uses https protocol, only allowing secure..

What Is A Domain Name?

Essentially, a domain name is singular or multiple easy to remember words that talk to the DNS server of the website we want to visit. A DNS server is a Domain Name Server which translates the ‘name’ to an IP address so that the internet can read the site. If you are asking yourself, do I need a website domain name? The answer is..

What Are Twitter Lists?

Although Twitter lists have been around since 2009, most people still do not know what they are or simply do not think they would provide any value to their social media strategy… wrong! Twitter lists are just as important as the other benefits of social media for business, they aim to improve your profile and should not be..

What is a QR Code?

QR Codes, or sometimes known as Quick Response Codes, are quickly becoming a popular feature of technology. However, most people do not know what they are. Simply, a QR code is a two-dimensional barcode that can be read using smartphones or other devices which are enabled to read QR. This will then load a website, landing page,..

Social Media Bios - Why Are They Important?

As Social Media slowly creeps into everyone’s marketing strategies, the bio is often overlooked or rushed. Your bio is the first written thing someone sees when they visit your profile. Here are an example of our Instagram and Twitter bios:                     Twitter Instagram The bio is an essential part of promoting your..

SEO

How Should You Produce Your Keywords And Quality Content?

With the growth of Digital Marketing, more and more businesses are joining the train ride and spending more time in improving and regulating their online presence. These businesses look to become more SEO (Search Engine Optimization) when producing content so their work gets to the the reader. You may have the best webpage with..

HubSpot - Why You Need To Switch CRMs Today

Previously, businesses had a system where a salesperson would manually enter data such as lead information, sales figures and website statistic. But, that is a thing of the past… introducing the CRM (Customer Relations Management). Although CRM’s are not new, some businesses have still not made the transition into using a CRM in..

Instagram: Is It Worth My Business’ Time?

There are a variety of social media platforms out there, all having their own niche. These platform specific niches can be used and exploited by businesses to interact with their current customers, reach new customers and build a brand reputation- all very important in the business strategy. Did you know: The brain processes..

Hashtags: How Important Are They For My Social Media?

Social media has quickly become an important part of nearly everyone’s day to day life. With social media comes hashtags. Hashtags are the # symbol on your keyboard. Some of you may be thinking ‘Hashtags? How can a symbol resembling a waffle help my business?’ Listen up because we are about to tell you how that waffle symbol can..

What Is A CMS And Why Do You Need One?

CMS stands for a Content Management System. A CMS allows you to update content on your website, without requiring knowledge of HTML or coding. Therefore, removing the need for a developer to update the website with simple improvements, e.g. dates, information, pages, images etc.  Content is the forefront of your business, it is..

3 Reasons To Switch To Growth Driven Design

You may be wondering, what is GDD?   GDD stands for Growth Driven Design. Growth Driven Design is a process for the re-design of websites with the aim to take away the risks that come with traditional web design, shortening time of launch and providing continuous improvement to the site. Here are 3 reasons why you should switch..

GDPR: What is it?

As many of you may know, GDPR is now in effect! However, some of you may be thinking ‘GDPR, what???’. There is no need to worry, as we’ve got you covered! This email tells you what GDPR is and how it may affect you and your business. What is GDPR? GDPR stands for the General Data Protection Regulation. GDPR is a new law which..

How To Update Your Wordpress Site

To keep your website safe and secure, it is incredibly important to make sure you keep it updated to protect the site from any threats. In order to do this you can take a look at the steps below to guide you:  1) Go to the login page of your WordPress site. This can be found by entering your domain followed by the addition..

What A Strong Logo Could Mean For Your Business

Any one of a million marketing companies can design a logo that looks “pretty ”, but are they capable of creating one that looks “pretty cool” by incorporating well-researched imagery that helps your organisation strategically communicate to a target audience? Take a moment to consider some of the most renowned logos around...

How To Keep Your Brand Consistent

You’ve spent a lot of time and money creating the perfect message, logo, website and marketing materials for your brand. You’ve gone back and forth with the designer to get your logo spaced out just right and worked with the content creator to find an impactful and cohesive tagline and brand message. However, none of this will..

What Is Lead Generation & What Are Its Benefits?

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. What is lead generation?  When it comes to..

5 Simple Ways to Create an Effective Social media Strategy 

Social media is changing rapidly everyday, so it’s important that you keep up with how it is changing. There are 5 simple steps that you can follow to ensure that your social media is up to date and will help you get the best results for your business. These 5 steps are: Set yourself SMART goals Create social media content plan..

How to promote your business' content effectively 

Many businesses already feel like they are successful when it comes to content marketing but there is more to content creation than meets the eye. There are many more ways that you can be successful and be more effective with your audience and if you need to know how to be more effective then carry on reading… There are two..

Why Content Marketing is so Important

If you are not utilising a content strategy for your business you are missing out on potential website visitors, leads and conversions. In this blog we look at why Content Marketing is so important.  What is content? Content is simply the message your inbound strategy delivers. Content is also what you provide the engaging..

What is content marketing? 

Content marketing is a strategic marketing and business process, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.   So that’s what content marketing is, but why is it so important?   Content marketing..

How To Assign Roles On My Business' Facebook Page

Ok, so you've got your business' Facebook page up and ready to go. However, you don't want to be the only user who has access to edit the page. This is where the ability to add more than one Admin comes in handy. Learn how to add an Admin to your page by following this step by step process: 1) Log in, and see your Facebook News..

6 elements every company homepage must have

First impressions matter in the online word where visitors can judge a site and decide whether they’re going to leave or stay on it in a matter of seconds. That’s why the homepage is the most important page on your website. Most of your visitors will land on the homepage therefore it needs to convert as many of those visitors as..

Bringing Marketing Into the Digital Era

It can often be a struggle to keep up with the rapidly evolving consumer behaviour. Digital marketing operations can bridge the divide between what customers expect and what they get. Your company should be be fully embracing the digital age, with your team engaging in the transformation that goes beyond updating your website..

SEO

How To Get Higher Up On Google Search In 10 Days

Many local businesses who have a website, don't have the time to work on it. Whether staff are too busy to commit and spend an hour or so on the website or just simply don't know what to do with the site, we've compiled an easy-to-follow 10 day diary entry that you can do for 10-15 minutes a day to reach page 1 for your local..

4 Of The Most Attractive Website Designs

Any design that accommodates the F and E patterns our eye movements have become accustomed to when browsing the web is an attractive layout. So what makes for the most effective yet attractive website design? The best way is to test similar designs and find out which has the best performance among your visitors. There is no..

SEO

The Effects Of a Hyphen In Your Domain Name

The first thing to acknowledge in this blog post is that using a hyphen or not is rarely going to be a massive deciding factor in a website's performance. If your content is good enough you should rank for that. Google is trying to create a level playing field for its users.   What do the experts say? It has always been advised..

Difference Between Adobe After Effects & Premiere Pro

There is a HUGE difference between Adobe after effects and Premiere Pro... but what is it? Here at 07 Heaven we're about to take you through exactly what you can use each program for to boost your creative efficiency.    Firstly, Premiere Pro is a timeline editor, great for sequencing video clips, adding some effects, audio etc...

MySQL vs. phpMyAdmin In Web Development

Ok, so there may be people out there in the web development sector wondering whether or not it would be easier to use the MySQL (SQL) workbench or phpMyAdmin (PMA) for the management of their database(s). This article is 100% opinionated and all falls down to personal preference and what you feel is more ergonomical.   User..

What Domain Shall I Select For My Business In Southend?

The domain name of your website should be just as important as the name of your business. Your domain name is the face of your online business. What Is A Domain Name? A domain name locates an organisation on the Internet, much like a house address. A domain name must be memorable and reflect your brand, along with being easy to..

SEO

Website Update - Do I Have A Responsive Website? 

Your company doesn’t just need a website for online presence...it needs a well-designed, easily navigated, engaging website that meets and exceeds the needs of your customers. According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. 1) It Doesn’t Work Well on Mobile..

How Do I Get My Company Website Found On Google?

Getting your website to the top of the Google search engines is the eventual goal for any business website. This quick overview will help you understand what it is Google wants to see on your website and help get you started to answer the "How do I get my company website found on Google?". Before you even submit your website to..

Why Are My Website Leads Not Converting?

Have you got leads coming through your website, but they are not converting into paying clients? Only getting one sale off of new clients then not hearing from them about other services? This is a common and very costly mistake for businesses- both young and old. In a previous blog post we went over the start of how to get your..

Why Is My Website Not Bringing In Business?

Got a new website or had a website for a while, but no one seems to visit it? Was hoping this was the answer to your marketing issues? This is a common and very costly mistake for businesses both young and old. Given the right attention, your website should be your best marketer and your best sales person. So why is this not the..

Facebook Amplifies Word-of-Mouth Recommendations

We are all aware that word-of-mouth recommendations from people you know are the most trusted source of advertising. We also know that we’re also more likely to act if we receive a positive review from friends or family. That's great news, as social media has expanded the reach of word-of-mouth, making it an advertising tool that..

The #Hashtag Strategy

The majority of us today know how to use social media platforms such as Twitter, Instagram and Facebook, yet if you are using these platforms for promotion of business use, are you using them strategically within your social media marketing? With hashtags being used everywhere these days, as a marketer you can’t ignore them. You..

Increasing Your Social Media Interactions

 It can often be hard to build up your audience on social media and get people to engage with and share your content. In order to get this, it means spending more time creating content that relates with your network, and business, enticing your followers to share it. So we have come up with a few tips to help you increase your..

Keeping Your Passwords, Financial & Personal Information Safe

Keeping your passwords, financial, and other personal information safe and protected from intruders has long been a priority of businesses, but it’s increasingly critical for consumers and individuals to heed data protection advice and use best practices to keep your sensitive, personal information safe and secure. With an..

Why It Is Important To Schedule Your Social Media Posts

Social media has changed the way we communicate, where before we were limited to how we interacted with others and shared information. Since social media came about we are now able to share and receive information much more easily, even from people who live in completely different time zones. When owning a business, social media..

How Do I Get More Traffic To My Website In Southend?

It can often be hard to engage with, and find new business when you are yourself a small business in a local area. You don’t have the same budgets as large competitors around you, and therefore it can be hard to stand up against them. But we have come up with a few tips to increase traffic to your site, which are either cost..

How can I stop my website design from ageing?

Websites are a tool that we use to show web users and those who are interested what we are all about, and what we can offer them.  Therefore in a forever evolving and innovating market, website design needs to keep up with the pace to make sure it doesn't get left behind. If your website is ageing, Google can identify this too,..

How Do I Increase My Company Website's Traffic?

So you have set up a webiste for your business, or you may have already had one set up for a while now, and you're wondering exactly "how do I increase my company website's traffic"? Well, here at 07 Heaven Marketing we have 5 helpful tips for you and your business to increase website traffic, all of which can be done for free!  ..

5 Business Printing Mistakes To Avoid

It's easy to make mistakes when it comes to printing, especially for those who have not done it before. But, in this blog I will be discussing some of the main mistakes you cannot afford to make when printing.   Sacrificing Quality for Quantity Quality is very important, whether it's the most important factor when it comes to..

Making Your Website Work For You

Inbound Marketing - the proven methodology for the digital age! Since 2006, inbound marketing has been the most effective marketing method for doing business online. This post will give an insight into the how. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound..

Why Brochure Printing Is Important For Businesses

Alongside many traditional marketing methods, brochures are right at the top of the list. Still used in this technological era. A brochure that is well-designed will produce a great visual and information aid to customers to attract them further into their product or message. This helps you to identify factors for brochure..

Why You Should Have Company Branding

Every business has a brand even if it doesn’t act like it. The brand is reflected by the look, feel and tone of voice of your website and marketing collateral. It can also be reflected in the way your staff communicate and deal with customers.Brand standards are a set of guidelines that provides the colours, graphics, logo specs..

Creating Your Brand Strategy

When starting a new business or even if your business is getting on a bit, there are 3 documents that no business owner should be without. The Business Plan is the first, then a Marketing Plan and last, but no means least is the Brand Strategy for the business. Your company branding sometimes falls under the Marketing Plan, but..

How To Get Started On LinkedIn

With more than 467 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? The answer we always find is "No, but I don't know where to start", so I thought I would write this blog post to make sure that you all can..

PPC

Getting Started And How To Get The Most From Your PPC Budget

For businesses looking to get going with Pay Per Click (PPC), it can be very overwhelming. There's so much data that can be used and so many factors to consider when setting up Pay Per Click campaigns, not to mention the cost of both time and for the ads themselves. With thoughtful planning, you and your business can get the most..

Why Mobile Optimised Websites See Huge Returns

Here we will look at the importance of mobile optimised websites otherwise known as website responsiveness, and understand why our company have begun building websites for mobiles since 21st April 2015.   What is a Mobile Optimised Website?   When a visitor to your website is using a smartphone to access your website, your..

Digital Printing To 3D Printing

There are many types of printing available to customers, in this blog I’ll be discussing some of these types of printing and how they differ from one another. Each have one advantage over the other so present different solutions meaning some are more suitable than others for different situations.   Digital Printing This is one of..

SEO

Understanding Keyword Relevancy For SEO Updates

Why is it more important to focus on synonyms and  alternative sentences than the exact keyword? What is Google doing to make sure relevant content gets rewarded and repetitive, promotional content gets punished? Understanding Keyword Relevancy When Google bots scan a website, one of the things they look for is keyword relevancy..

How To Print Efficiently

Trying to get a large amount of printing done whilst staying to a strict budget can be a difficult process to search for. However, with the help of this blog and a bit of independent research you should be able to find a sort of pricing guide to decide which is the best way to print for you.    PREVIEW THE PRINTING By doing this..

Is Your Company Branding Working? 

We aren’t born with a good reputation, it’s something we earn over time. And the same rings true for your business. Your company branding isn’t necessarily just a logo and a product of your marketing efforts. It goes deeper than that. It is based on how your potential clients, clients, customers and raving fans feel about you...

The 9 Twitter Mistakes Businesses Make

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common Twitter mistakes businesses make on Twitter. Here are 9 Twitter for..

How to Begin Video Marketing

In this blog post we will be helping you with the early steps of a video marketing campaign, including how to produce things like how-to’s, customer features, valuable content, news, product updates, event previews to be presented via webinars, email and social media. YouTube is currently the number two search engine..

SEO

Video SEO Tools To Get your Rank Higher & Higher!

Video SEO content should be part of your content strategy, if it isn’t already, as people really like it and it can be easier to rank video content for competitive keywords than ‘normal’ content when video results are incorporated into the Search Engine Results Page (SERP).  I wanted to share some tips from my experience.  Don’t..

What a Blog Post Needs

Creating a great blog post is not all about content, you also need to set it out correctly. Here are some helpful tips for blogging to get you started with getting the right layout for what a blog post needs.   A magnetic headline Your headline is the first impression you make on a prospective reader.   Open with a bang There’s..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

MySQL vs. phpMyAdmin In Web Development

Ok, so there may be people out there in the web development sector wondering whether or not it would be easier to use the MySQL (SQL) workbench or phpMyAdmin (PMA) for the management of their database(s). This article is 100% opinionated and all falls down to personal preference and what you feel is more ergonomical.   User..