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Understanding B2B Vs B2C Marketing

Understanding B2B Vs B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) are both marketing methods that are very important within the industry, however knowing and understanding the differences between the two, can be hard.  Both of these methods are used daily within different businesses and if you haven’t already, bringing this strategy into..

How To Set Up The Perfect Business Instagram Account!

Creating a professional Instagram account can be a difficult task, especially when you're trying to stand out from all the other millions of aesthetically pleasing pages. So what can you do to develop and achieve an Instagram account that will maximise your engagement and improve your business? We have created a list of five..

How To Organically Grow Your Linkedin Account

Linkedin is a worldwide business network that can be used to make connections with other  professionals, find new job opportunities and develop your knowledge on thousands of different career choices.  Organically growing your audience on LinkedIn can be a confusing task, especially when you have no idea of what will help boost..

The Importance of Inbound Marketing

Inbound marketing is a methodology that uses content creation to attract clients/customers. Inbound marketing is the modern way of marketing as it is highly beneficial for both marketers and customers/clients in numerous ways. In 2021 inbound marketing is the way forward in order to have a successful business. We have created a..

The Importance Of Email Marketing In 2021

Over the years, more and more people have doubted the power of email marketing especially as you can market on various different social media platforms. Even though social media marketing has become increasingly popular in recent years, email marketing is still the no1 way to market for your business.  We have created a list of..

The Best Social Media Platforms For Your Business

Over the last few years, social media has taken the world by storm. With over 3.7 billion users across different platforms, there’s no wonder businesses are trying to grasp marketing for their business across social media platforms. Knowing where to start posting content can be hard as there are so many different platforms..

What Is The Best Content For Each Social Media Platform?

In 2020, 84% of people with access to the internet use social media. That equates to a staggering 3.8 billion people. Social media has become such a large entity that companies are able to deploy effective and cheap strategies to increase their brands awareness and lead generation potential. This ultimately helps their company..

10 Things To Consider When Creating A Website - PDF Download

If you are looking to create your own website but do not know where to start, we have created a downloadable eBook to help. Our “10 Things to Consider When Creating A Website” PDF helps you understand the first steps to designing your website. Designing your own website can at first be very daunting, often people are unsure about..

How To Leave A Review On Facebook

We understand the importance of reviews on Facebook, therefore we have written this clear and easy to follow guide on how to leave a review on a FB page- keep reading to find out! 1. Go onto the page you want to review 2. Click ‘REVIEWS’ on the left hand side of the page’s timeline 3. Click the grey stars to choose your rating,..

Website Legal Requirements: 7 Essentials For Your Business Site

The owner of a business website has a legal obligation to keep up to date with the current UK legislation. Unfortunately, ignorance is not an excuse accepted by the UK governing bodies for not adhering to the rules. Any business that is seen to not be complying with the UK legislation can face fines and even criminal consequences..

MySQL vs. phpMyAdmin In Web Development

Ok, so there may be people out there in the web development sector wondering whether or not it would be easier to use the MySQL (SQL) workbench or phpMyAdmin (PMA) for the management of their database(s). This article is 100% opinionated and all falls down to personal preference and what you feel is more ergonomical.   User..